The Bold New Scent That Every Millennial Needs

Meet the ultimate floral fragrance that is feminine, yet dramatic and surprising.

If you’re a free spirit who is uninhibited and unafraid to be yourself, you might already be a fan of Kenzo’s fashion: The French brand’s ready-to-wear collections always have that colourful, daring and bold vibe that’s so you.

The brand’s fragrances are known for their inventiveness and originality, and the latest, Kenzo World, was created with the help of the fashion team, artistic directors Carol Lim and Humberto Leon. The duo joined Kenzo in 2011 and immediately became known for their playful, disruptive aesthetic.

Carol and Humberto worked with perfumer Francis Kurkdjian to create the fragrance, and as any scent connoisseur knows, a Kurkdjian scent is characterised by surprise and delight. This one is a floral extravaganza, unfolding in bursts of peony, Egyptian jasmine and Ambroxan®, a woody, ambery note that pulses with sensuality. As you enter a room, you bring a floral trail that’s not just girlie or pretty, but dynamic, energetic and bold.

The bottle is as statement-making as the scent. Featuring black rubber, pink gold and opaline, it takes the shape of Kenzo’s iconic stylised eye, which was introduced to the fashion collection by Carol and Humberto for Fall/Winter 2013. “We loved the interpretation of the eye really informing your world,” says Lim. The eye acts as an invitation to explore Kenzo World, so it’s only fitting that it adorns the lid of the box too, where it’s printed in Braille.

The ad campaign was directed by Spike Jonze, the visionary auteur behind Being John Malkovich and Her. As you might expect, it’s not your standard perfume ad. Set to a captivating, throbbing soundtrack, it stars up-and-coming actress/dancer Margaret Qualley who goes on a frenetic yet elegant escapade. It’s the perfect embodiment of Kenzo World, a place you’ll want to be a part of.

Here are three ways to immerse yourself in Kenzo World:

1. Watch this video.

2. Visit Sephora, where Kenzo World will be exclusively available from August 31 to September 27. Purchase the fragrance at Sephora ION and get a personalised engraving from September 1 to 3 (2pm to 8pm), or gold foil on September 8 (5pm to 9pm), September 9 (2pm to 8pm) and September 10 (12pm to 6pm).

3. Spritz on the fragrance and you’re set.

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