When it comes to ambassadors, most brands are careful about who they choose to represent them. After all, the image of the celebrity has to fit with the brand’s image, and sometimes, that can be hard to find. But these beauty brands managed to find celebs who fit their brand’s philosophy and actually make us want to buy the products.
Song Hye Kyo for Sulwhasoo
After being the brand ambassador for LANEIGE for 10 years, the Descendants of the Sun actress is now fronting a sister brand, Sulwhasoo. According to the press release, she was chosen because she’s “a versatile actress with incredible charm who can communicate Sulwhasoo’s heritage to customers around the world in an inspiring way”. If we can get glowing skin like hers, we’re ready to be inspired.
Gal Gadot for Revlon
The Wonder Woman actress was recently announced to be the new face of Revlon! The actress, who is known to be an advocate for women, joins at a time when the brand is launching their Live Boldly campaign. She said in a press release, “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised, and I’m so proud that I get to witness and live this amazing change.”
Jun Ji Hyun for HERA
Also known as Gianna Jun, the actress has been fronting HERA makeup for a few years. HERA is known for their luxe packaging, which fits Ji Hyun’s image as an A-list actress. Her selling power is proven when the lipsticks she wore in Legend of the Blue Sea sold out after Allure Korea made the revelation. The Korean beauty brand will be opening their first counter in Singapore at Takashimaya S.C. in April 2018.
Suzy for THEFACESHOP
The singer-actress has been fronting THEFACESHOP since 2013, and it’s not hard to see why she was chosen. Suzy is known for her pure image and natural beauty, which is in line with the brand’s positioning. And it helps that she has clear skin, which makes us want to buy a trolley-full of the brand’s products!
Image: THEFACESHOP’s YouTube
Last month, Korean beauty brand Mediheal announced that they were teaming up with K-pop boy band BTS for a line of masks. The members then took it to social media to post photos of them wearing masks. And no, it’s not weird because wearing masks is common among Korean men. It’s no wonder they have such great skin! Previously, the group collaborated with another beauty brand, VT Cosmetics to launch collagen pacts.
Image: Mediheal’s Twitter
Kim You Jung for LANEIGE
Taking over the baton from Song Hye Kyo, the Moonlight Drawn by Clouds actress fits LANEIGE’s fresh image. And we’re not surprised that one of the first products she’s fronting is the brand’s new Lip Glowy Balm, which is adorned with photos of adorable canines, because it totally suits her cute image.
Image: LANEIGE’s Instagram
BLACKPINK for MOONSHOT
The girl group fronting MOONSHOT shouldn’t come as a surprise. After all, the beauty brand is a subsidiary of their agency, YG Entertainment. The Creative Director of the brand told us in a previous interview, “So when it comes to the brand’s name – moon and shot – you get a sense of [something] drastically different. In Korea, moon has a really soft image, and the shot has a bold image.” And that fits BLACKPINK’s concept because although they look like your typical girl group, their sound is not the usual fare of bubblegum pop.
Image: MOONSHOT’s Instagram
Cara Delevingne for Dior
When Cara was announced as the face of Dior’s skincare line, Capture, many were pleasantly surprised by the brand’s choice. After all, her image is a bit different from the brand’s other ambassadors, such as Natalie Portman and Jennifer Lawrence. But Dior said in a press release that Cara is “lending her modern beauty and sassy charisma” for the skincare line, and we couldn’t agree more.
Taeyeon for Banila Co.
The Girls’ Generation leader has been the ambassador for Banila Co. for a few years. Like Taeyeon’s fresh image, the brand is known for their cute campaigns and product packaging. The singer recently declared her love for the products during an Instagram live after someone asked what lippie she was wearing. Taeyeon said she recommends the products not because she’s the brand ambassador, but because she really likes the product.
Image: Banila Co.’s Instagram
EXO for Nature Republic
A boy band fronting a beauty brand? Yes, it’s possible. After all, K-pop boy bands wear makeup – and eye makeup – too, right? EXO has been the ambassadors for Korean beauty brand Nature Republic since 2013. And they’re totally great people to be fronting the skincare products because just look at Baekhyun’s skin! Of course, printing their faces on the products help to drive sales too.
Image: Nature Republic’s Instagram