There’s a reason why brands continue banking on celebrities to bring in sales – they have such great influence on not only their fans, but also non-fans who happen to stumble upon their photo or work. Endorsements aside, there has been cases where a celebrity causes a surge in sales simply because they revealed it to be their favourite product. And if everyone is buying it, it has to be good, right? Here are some beauty products that were sold out because of celebrities and thankfully, most of them have been restocked so you can still buy them.
According to Weibo, the mask was out of stock after Fan Bing Bing posted about it on her Weibo! It’s said to have brightening and moisturising properties. If that will give us skin like Bing Bing’s, we’re on it.
We all want to own products that celebs wear, even more so if it’s affordable. Which is why it didn’t come as a shocker when the lip tint that Park Shin Hye posed with on Instagram – and wore on Doctor Crush – became sold out on the brand’s Korean online store. A testament to Shin Hye’s selling power, the bag she wore on the same drama also became out of stock.
Would you wear yellow lipstick? Well, Descendants of the Sun’s Song Hye Kyo fans certainly would. The two-tone lipstick she wore on the hit drama was sold out in some stores in sold and quickly became the brand’s best-seller during that period.
The queen of K-dramas Jun Ji Hyun‘s selling power is evident by how products become best-sellers or sell out after she was seen wearing them in dramas. Remember when it was revealed that she wore two Hera lipsticks in Legend of the Blue Sea? Well, both lipsticks were reportedly sold out soon after.
Alexa Chung always manages to make her peepers look tres pretty, so when she collaborated with Eyeko for a collection, everyone wanted to get their hands on the products – so much so that the collection was sold out on Selfridges on the day it was launched.
When Jun Ji Hyun wore this pink lipstick on My Love from the Star, it was sold out in South Korea. It also saw an increase in sales in other countries, including Europe. And we’re not surprised because the colour is super wearable for work and off-duty.
Before Kylie Jenner made Lip Kits sell out like hotcakes, she made M.A.C’s lip pencil is Spice sold out in many boutiques across America. After it was revealed to be King Kylie’s go-to shade, many fans snapped up the lip colour.
OK, this one’s a bit of a surprise because the one who caused the lip tint to sell out wasn’t an actress, but an actor, Ji Sung. During one of the scenes in Kill Me, Heal Me, the actor was seen applying the lippie and soon after, it was reportedly sold out in department stores. It also became one of the brand’s best-sellers in various cosmetics stores.
Images: TPG/Click Photos, Kylie Jenner’s Instagram