Domestic violence is a very real problem. Which is why Rihanna had every right to call out Snapchat for running an advertisement for a game that promoted domestic violence.
In her Instagram story last night, the singer wrote a scathing message to Snapchat for running an ad that “intentionally bring shame to DV victims and made a joke of it”.
The ad, which has been removed from Snapchat, was promoting a game of “Would You Rather”. In the animation, the character was asked to choose between two choices: “Slap Rihanna” or “Punch Chris Brown”.
This is an allusion to a domestic violence case involving the two in 2009, where Chris beat up Rihanna during a fight when they were in a relationship. When a photo of her bruised face was released, it shocked the world. Chris had pleaded guilty to assault.
In a statement earlier this week, Snapchat told BBC, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”
However, Rihanna didn’t buy the apology, writing in the same Instagram story, “This isn’t about my personal feelings, cause I don’t have much of them… but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down!”
She added, “Shame on you. Throw the whole app-oligy away.”
According to Reuters, after Rihanna’s Instagram story, Snapchat’s shares fell by 4.7 per cent.
Last month, the company lost more than $1 billion after its shares took a tumble following Kylie Jenner’s tweet about not liking the app’s new design.
Unfortunately, domestic violence happens everywhere, even in Singapore.
According to Ministry of Social and Family Development, in 2016, 2,811 people filed for Personal Protection Order (PPO), which prevents the person whom the order was filed against from committing acts of violence to the complainant. While this figure doesn’t only include victims of domestic violence, it also doesn’t reflect unreported cases or reported cases without PPO.
Image: TPG/Click Photos