SHINee fans in Japan were treated to a visual spectacle two nights ago when the five towers in Japan were lit up in a stunning shade of pearl aqua green – the representative colour of SHINee’s official fanclub, SHINee World.
The five towers that were part of the #FromNowOn campaign were Tokyo Tower, Sapporo TV Tower, Nagoya TV Tower, Kobe Port Tower and Fukuoka Tower – each located in the cities that the group have visited for concerts and promotions over the years.
The campaign was launched in conjunction with the release of their new album, SHINee THE BEST FROM NOW ON, which dropped in stores on the same day. Apart from the visual spectacle, full-page advertisements were also taken up in one of the national papers, Asahi Shimbun, with each city bearing a different design.
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The album features the group’s hit Japanese songs, as well as their new song, “From Now On”, which they teased through Instagram stories and performed at their recent concerts.
Images: Key’s Instagram