Right after cultural appropriation accusations, Victoria’s Secret has been slapped with another controversy. This time round, they’re accused of plagiarising beauty brand Pat McGrath Labs’ packaging.
The brand’s latest holiday packaging is said to bear a striking resemblance to Pat McGrath’s iconic ones.
The latter is known to stuff sequins into the packaging to hide the actual product, and in the packaging for their fragrances. The fragrances were placed in a bag with sequins in a matching colour, and even has the same colours – gold, pink and silver.
Victoria’s Secret holiday beauty gift that allegedly plagiarised Pat McGrath Labs’ packaging.
Many were not happy, calling them “unoriginal”, and the brand’s camp has yet to respond.
But they’re not the only fashion/beauty brand that has come under fire for “borrowing ideas” from another brand. Here are other brands who have also been accused of plagiarism.
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The brand has come under fire multiple times for allegedly plagiarising other brands, including Gucci, Alala and Anna Sui. Gucci recently won a lawsuit against the brand when the latter filed a complaint so they would be protected against threats of trademark litigation by Gucci.
Kendall + Kylie
Earlier this year, they were sued by a photographer for using his images without permission to print on their brand’s band tees. The pair were also accused of cultural appropriation when they released a bag that looks like a Chinese take-out.
Last year, more than 40 artists accused the fast-fashion label of plagiarism. The brand allegedly copied multiple designs from one artist and incorporated them into their designs with little or no alteration. The designer took it to Instagram to address the unfairness, writing, “Over the past year, @zara has been copying my artwork (thanks to all that have tipped me off—it’s been a lot of you). I had my lawyer contact Zara and they literally said I have no base because I’m an indie artist and they’re a major corporation and that not enough people even know about me for it to matter. I plan to further press charges, but even to have a lawyer get this LETTER has cost me $2k so far. It sucks and it’s super disheartening to have to spend basically all of my money, just to defend what is legally mine.”
Kylie Jenner is no stranger to plagiarism scandals. In one of the campaign shots of her holiday collection, she posted a photo that looked very similar to one makeup artist Vlada Haggerty had posted previously. The latter threatened to take legal action, but the issue was eventually resolved and Kylie gave her due credit by regramming some of her photos.
Kat Von D called out this beauty brand for allegedly copying her Shade + Light palette. She wrote on her Instagram page, “Hey @makeuprevolution – I don’t remember the tails being this heavy when I first got this coat. #cheapa** #bootleg #comeupwithyourownsh*t #lazyf***s #morelikemakeupripoff”. The brand has also been called out for purportedly copying Charlotte Tilbury’s lippies and Bobbi Brown’s Shimmer Brick.
Image: Kat Von D's Instagram
The fast-fashion brand was accused of copying Thrasher Magazine’s iconic logo when they put out a tee that has a similar font and treatment, albeit replaced with the word “Trippin’”. When Thrasher called them out, they responded with a lawyer letter, stating, “the words ‘trippin’’ and ‘Thrasher’ and/or ‘Thrasher Magazine’ do not sound alike or look alike. While both words start with the letter ‘T’ that is not enough to succeed on the likelihood of confusion claim.” Who else is confused by this statement?
Alexander Wang accused the designer for copying his runway show by posting a side-by-side video comparison of Philipp Plein’s show to one of his own. However, the latter’s camp denied the allegations and told WWD, “Actually, the photo posted by Alexander Wang is rather deceiving, because it does not show the main theme of the show, which was the two-story gym hidden behind the reflective walls, which was revealed at a certain point during the show.”
Image: Alexander Wang's Instagram