Getting ready for tonight's launch of The Macallan Double Cask 12 Years! Looking forward to tasting Macallan's new take on its signature, which is a blend of their classic American Oak and European Sherry Oak whisky. The best of both worlds, mmhmmmm. #TheMacallanSG #DoubleCask #TwoWorldsOneMacallan #sp
Stick to a neutral colour palette and make sure it runs consistently throughout your Instagram feed. Whether you prefer blues or pinks, settle on a colour scheme that is on brand for you and make sure all your photos have those colour tones.
Know what your niche is and stick to it. Your interest should be clear to your followers. If you’re a fan of beauty and a fashion, random photos of food could throw off your audience and cause them to unfollow you.
Be selective. It’s better to post less if the photo is not up to standard against the rest of your feed.
Plan your photos. If you fancy architecture or lots of light in your pictures, make sure you’re in an area where you can get either, or at least keep searching for the perfect spot so that it fits the aesthetic you’re following.
Filters matter. Unless you’re carrying a portable lighting system around you all the time, there’s a chance your lighting will be inconsistent. Filters from apps like VSCO help you to adjust the colours to ensure that they look similar.