Going to Seoul soon? We know you’ll probably stock up on beauty products, but don’t forget about K-fashion. These Korean fashion brands make us wish we were living in Seoul.
⠀⠀⠀⠀⠀⠀⠀ 루즈한 스타일링으로 데님의 매력을 한층 높인 코디 에잇세컨즈가 제안하는 트렌디한 데님 스타일링을 확인해보세요 ⠀⠀⠀⠀⠀⠀⠀ #8SECONDS #에잇세컨즈 #SSFSHOP #구매 #패션스타그램 #코디 #데일리패션 #일상코디 #데일리룩코디 #여자패션 #여자모델 #메구 #모자 #아우터 #데님 #팬츠 #봄코디 #봄패션 #spring #fashion #stylefashion #fashinistastyle #fashionstyle #dailyfashion ⠀⠀⠀⠀⠀⠀⠀ 👚 #code_358239WP1P ⠀⠀⠀⠀⠀ 👚 #code_358371WP2R ⠀⠀⠀⠀⠀⠀ 👚 #code_328242SY11
👀 🌟 HAPPY NEW YEAR exclusive SALE 🌟 지금 단독 세일 중인, 플레이노모어 명동점에서 그동안 구하기 힘들었던 제품들을 착한 가격에 만나보실 수 있어요! 다른 매장에서는 쉽게 만나볼 수 없는 샤이걸과 친구들을 특별한 가격에 만나보세요!❤️ *이번 세일은 명동점 단독으로 진행됩니다. • PLAYNOMORE myeongdong (*Here is different from our flagship store.) address: 서울시 중구 명동2가 98-1번지 98-1, Myeongdong2ga, Junggu, Seoul, Korea • #PLAYNOMORE #플레이노모어 #Sale #세일 #ToteBag #토트백 #Bag #가방
This brand stocks up nice workwear as well as amazing jackets. The colour palette range from pastels to black, but even the orange tones are pretty muted, so definitely office-appropriate. Pants cost just below $50, while jackets can cost up to $100. The brand is also available in Kuala Lumpur.
Visit: 432 Gangnam-daero, Yeoksam-dong, Gangnam-gu, First floor, Jump Millano (점프밀라노)
If you’re a fan of SM Entertainment artistes, you probably know this brand because its history of brand ambassadors include Super Junior, Girls’ Generation and EXO. Apart from a collection of workwear, they also stock up on casuals and basics, and even have collaborations with other brands. A few years ago, they collaborated with Marvel to release exclusive tees, and last year, they stocked up We Bare Bears hoodies. You can also find SPAO in Kuala Lumpur and Taipei.
Visit: 24-23 Chungmuro 1(il)-ga (near Myeongdong Station)
If you always shop at Zara or H&M, you’d like 8seconds. The pieces are simple and easy to match, but also on-trend. Like the fast-fashion brands, they also have an athleisure collection. A white tee costs around $25, while a blazer is around $110.
Visit: Hyundai City Outlet Gasan Branch, 9 Digital-ro 10-gil, Geumcheon-gu, Seoul, Basement 1 and Level 1
You might recognise this brand from their super cute collaboration with Korean beauty brand LANEIGE. Their pieces range from super casual pieces like hoodies to work-appropriate suits. Korean actress Sulli is fronting their Spring campaign.
Visit: LC Cheongdam Store, Gangnam-gu, Cheongdam-dong, Seolleung-ro, 146-gil
Play No More
You might have seen their iconic bag with that cute little eye motif but not know the brand. Play No More stocks up super adorable bags that are great for work and play. Their signature Shygirl bag costs around $340.
Like canvas sneakers like Converse or Superga? Spris is Korea’s answer to those cute sneaks. Choose among lace-up sneakers, plimsolls or shoes with Velcro straps. The shoe brand was fronted by K-pop girl group TWICE.
Visit: Myeongdong 8-gil, Myeongdong 2(i)-ga, Jung-gu, Seoul
Who doesn’t know MCM? If you lived during the days of ah lians and ah bengs, you would remember this brand fondly. Now, they appeal more to K-pop fans who want to carry the same bags as their fave celebs. It’s no surprise then that the brand even got EXO onboard as their ambassadors. The prices have increased over the years, so the bags might make for a great investment.
Visit: 17 Myeongdong 8ga-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul
The jewellery brand was formerly fronted by Song Hye Kyo. The necklaces range from $135 to $520, and have been seen on the likes of Kim Taeri and Olympic figure-skater Kim Yuna. If you like PANDORA, you’ll definitely like this brand.
Visit: Lotte Duty Free, 81, Namdaemun-ro, Jung-gu, 10th Floor