We have gone digital on almost all fronts, so it’s not surprising that more and more people are meeting potential partners through dating apps like Tinder and Coffee Meets Bagel.
And with growth potential comes more players in the industry. One Singaporean man decided to join the game with Highblood, a dating app that, as we quote from the website, “allows you to swipe based on income, profession and prestige schools”.
They also wrote, “It is optionally possible to submit documents to receive verified checks on your income/school details.”
The point of this atas app? To eliminate bots and catfishing. But that doesn’t seem to be their only aim.
On March 13, they updated their Facebook page with a list of no-nos when it comes to who can join their dating app. The list stated, “no banglas, no maids, no uglies, no fakes/bots, no escorts”.
Whether it was done in a dark humour approach, or whether they really meant it, we have no idea, but that is way offensive.
They’re not only discriminating against nationalities and jobs, but also appearances. (The only thing we approve are bots, because who would want to talk to a bot?)
Sure, their marketing strategy is to be atas and all – they claim to be the “world’s first accountant-audited dating app” and describes the app as “Tinder with an income filter” – but surely there’s a better way to do that, like the way Tinder does it for Tinder Select. They have the same principle, sans the discriminatory descriptions. In fact, you need to be invited to access the website.
Netizens haven’t taken well to the brand’s message either.
Apps like @highbloodapp are a good reminder why I avoid dating apps. Hard pass on racists, d- bags and creeps.
— Mister Monday (@thebordersea) March 22, 2017
and here they are on twitter: @highbloodapp, an accountant-audited dating app based on a classist, racist, hateful message
— alexis (@steppinlazer) March 21, 2017
Sorry @highbloodapp. I know you targetted me to join. But nah. I saw your promo posted on the 13th. I like high quality. Not quality douche.
— Sarah Coldheart (@sarahcoldheart) March 22, 2017
— Kirsten Han (韩俐颖） (@kixes) March 21, 2017
The app has yet to be launched, and we’re not sure if we’re looking forward to it.