Whether you like it or not, social media have changed the way things work on the online sphere. It has changed the way we communicate and for women, it’s been not only a strong platform for social movements, but also a powerful marketing and branding tool. Apps like Instagram and Weibo make it easy to reach huge numbers of people and amass a social following that you can leverage on, translating that into real worth of dollars and value.

Armed with just a mobile phone, a data plan and sheer grit, these four Asian female influencers are at the top of their game, commanding the attention of a small nation’s worth of followers. While we can’t all be influencers, their messaging and how they operate can benefit you in the workplace. Here are a few handy tips.

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Image: Victoria Cheng’s Instagram
Text: Chip Chen