As you trawl the World Wide Web, it’s easy to be envious of others’ social media presence, especially bloggers. You might think, “Wah, one post only can get a few thousand dollars. I also want!”

You’re not the only one who thinks that way. There’s a rumour going around that blogging is easy money. With famous bloggers like Lady Iron Chef and Xiaxue supposedly making thousands of dollars per post, you might think it’s your golden ticket.

While blogging can be a good source of side-income, it’s not as simple as setting up a WordPress site.

How Does Blogging for Money Even Work?

Once you make money from blogging, you are basically advertising. There are many alternative terms, such as social media influencer. In essence, the revenue model is the same: you are paid to endorse products, whether as one-off flat payments, the receiving of goods and services, or a commission.

In order to understand why this is happening, you need to realise that online content is a lucrative business. For example, let’s say you run a blogshop, and sell handphone cases for $2 profit per piece.

Let us assume you get a conversion rate (i.e. the number of site visitors who buy the handphone case from you) of just 1%. Now if you just have 250 visitors a month, you’ll sell around two to three cases – that’s just about $4 to $6.

But what happens if you get popular from a few viral hits, and get 100,000 visitors a month? A 1% conversion rate would mean 1,000 sales (a profit of $2,000) per month. At the very top of the charts, the most famous bloggers can pull visitors in the millions.

On top of this, advertisers increasingly turn to bloggers instead of traditional methods, like advertising on radio or TV. If a radio ad costs $7,000 and reaches 150,000 listeners, why wouldn’t they pay $5,000 to a blogger for a post or two that will reach the same number?

These potential revenue streams make a lot of people decide they’re going to blog for money. However, it’s not as simple as it seems. There are a few things to consider.

Give It a Try, But Expect a Huge Commitment

If you think blogging will make you a living, then do try. But brace yourself for the degree of effort and the hidden costs it will require. Blogging is lucrative, but the sacrifices needed are equal to those of most office jobs.

Images: 123RF.com
Text: Ryan Ong
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