“Ask a woman about her hair, and she just might tell you the story of her life.”
– Elizabeth Benedict, American novelist and journalist
For most women, our relationship with our hair is…. complex. It’s never just hair—it’s a reflection of our identity and a public display of our feelings for the day. When we have a bad hair day, chances are, our day isn’t going too well. But if our hair is looking amazing, our self-confidence is sky-high, with us sneaking in a few extra hair flips when we see ourselves in the mirror.
Whether we like to admit it or not, great hair can empower women to own their confidence. And when it comes to revamping our personal image, a hair makeover can do more to switch up our look than a new wardrobe.
What’s Your Edge?
MAJIFASHION by L’Oréal Professionnel is all about embracing our individuality and supporting women who dare to be different, so they’ve teamed up with eight strong Singaporean women as part of their “What’s Your Edge?” campaign. The one thing they all have in common? They choose to lead their lives unapologetically—such as colouring their hair to express who they are on the inside or overcoming their own personal adversities.
For this campaign, each woman paired up with a salon for a customised MAJIFASHION hair colour that helped them to realise the best, most confident versions of themselves. All influential in their own right, meet the women who take ownership of their lives and make their own rules:
They reveal to us what’s their edge in the hopes that they can inspire other women to do the same. Scroll through to find out their individual stories.
MAJIFASHION by L’Oréal Professionnel Singapore is the brand’s first translucent permanent hair colour that boasts long-lasting colour and extreme luminosity. A total revamp of its Majirel hair colour range, it boasts a collection of 16 stunning new ultra-pastel shades and 30 cool refreshed shades that you can mix and match to create a unique, signature hair colour that expresses your personality.
-Brought to you by MAJIFASHION by L’Oréal Professionnel–