Last week we revealed the LinkedIn buzzwords you need to avoid to get more attention to your profile and resume. If you’re panicking about how you’re going to impress the potential new boss now that your go-to words are no longer at your disposal, not to worry. Working with LinkedIn, Christopher Sandford, a bestselling author, has come up with four main areas that you can work on to get the right attention.

Why should we believe Christopher? The authoer has over 25 years of experience working with rock stars like The Rolling Stones, Mick Jagger and Paul McCartney when it comes to biographies, so he knows a thing or two about putting your best foot forward.

“The language we use says a lot about us so it’s important to choose your words carefully, especially in a professional context,” he said. “Too often we hide behind buzzwords which don’t mean anything, whether out of a desire to keep things simple, or because we don’t feel confident talking about our work accomplishments.”


Here are some of Christopher’s words of advice when it comes to making yourself (and your resume) stand out in a crowd.

1. Mind your language
Your profile summary is one of the first things people look at, so it’s important to get it right. You want the reader to want to know more about you, so start with something punchy. You can do this through specific phrases, storytelling or even clever use of punctuation. Don’t be afraid to lead with a short sentence, such as ‘Music is my first love.’ Above all, you should always keep your reader, or customer, firmly in mind.

2. Be direct
It’s often tempting to speak in the third person when it comes to our working lives – don’t! It’s impersonal and won’t draw the reader in. Take a professional tone and be assertive and direct when you’re talking about your achievements, don’t hide behind jargon. At the same time, don’t shy away from adding some personality to your language – this is a great way to show your character.

3. Make the most of your experiences
List out all your relevant previous roles and describe what you did in everyday language. This will help people understand the breadth of your ‘work story’ – a complete profile reflects a well-rounded person.

4. Show, don’t just tell
While language is important, so is showing real examples of your work. Instead of using buzzwords like ‘strategic’, prove it by uploading presentations or projects that bring this to life. These are individual to you and help paint the picture of your special skills and unique background – whether that’s an image from a launch of a big campaign or the blog you write in your spare time.

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