Planning to visit Tokyo anytime soon? Besides heading to the usual touristy spots such as Tokyo Tower and Harajuku, why not check out an installation at Narita Airport the moment you land?
The “Alibaba Cloud Gallery” at Narita Airport aims to create a memorable first impression for travellers through a showcase of the creativity of budding Japanese artists, expressed with digital art.
This showcase is part of Alibaba Group’s collaboration with the International Olympic Committee (IOC), a partnership that will run until 2028. As an Olympic Worldwide Partner, the company will leverage its innovative technologies, including Alibaba Cloud, to help the IOC transform the Olympic experience to be more connected, engaging, secure and efficient for the millions of fans around the world.
The “Alibaba Cloud Gallery”, one of Alibaba’s offerings for Tokyo 2020, will highlight the Japanese omotenashi (hospitality) to visitors travelling to Japan. The campaign aims to combine sports, art and culture with cloud technology to give visitors an enhanced experience of the world’s biggest sports event, the Olympic Games.
The art creation will be shown on digital screens along nine walkways at the arrival halls in Terminals One and Two of Narita Airport, from March this year to March 2021.
“Alibaba Group has always been committed to bringing a broader stage and brighter future to the young generation, who are full of entrepreneurship and infinite creativity by leveraging technology. The Alibaba Cloud Gallery is a perfect combination of this vision and the Olympic spirit,” said Chris Tung, Alibaba Group Chief Marketing Officer (CMO).
One of the artists who will be showcasing their works at the gallery is Shoichi Okumura.
He is currently working on an artwork based on the theme “image of Alibaba”. His previous work, “Sailing Across the Sea”, will also be displayed there.
Shoichi specialises in modern Japanese “rock painting”, and his artworks are themed around youth. For this project, he made a breakthrough in rock painting, as he tries to transform still images into digital art using Alibaba Cloud’s platform and digital technology.
Also displaying her work at the “Alibaba Cloud Gallery” is Noriko Kinouchi. She graduated from Tokyo University of the Arts Printmaking Lab 2, where she started creating digital artworks.
She is currently working on Alibaba-themed artworks, but her previous works, “Butterflies” and “The Sound of the Ocean” will also be displayed at the gallery.
The Sound of the Ocean
This artwork utilises the techniques of traditional Japanese prints and expresses a sea that’s full of strength and beauty. It represents nature and traditional art characterised by the culture and calmness of Japan, an island nation surrounded by sea.
Similarly, this also utilises the techniques of traditional Japanese prints, expressed through pretty flowers and fluttering butterflies that represent Japan’s nature. It also features a fairy dancing among flowers and responding to an airplane flying in the blue sky. The two not only symbolises the gentle nature and cultural spirit of Japan, but also brings to mind the fusion of the Olympic Games and the future.
Check out the digital artworks at Narita Airport the next time you head there!
Images: Unsplash, Alibaba
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