Over the years, our society has championed a lot of social causes: gender equality, body positivity… the list goes on. Yet, as much as we hate to admit it, we’re ageist.

For a long time, ageing has had a negative connotation. We dread getting old because we associate wrinkles with imperfection instead of wisdom, grey hair with weakness instead of experience.

As the popular saying goes, age is just a number. We say, age is just a word. It is a word that transcends generation. It signifies wisdom and experiences, and to some people and brands, like The Body Shop, it is a privilege.

The Body Shop’s Age Strong campaign celebrates ageing and highlights that healthy skin is not tagged to any age.


But we’ll go a step further to say that healthy skin is important at any agewhich is why your skincare shouldn’t take a backseat no matter what your age is.

Don’t know where to start? Try The Body Shop’s Drops of Youth™ Youth Concentrate. The serum is made with 99% ingredients of natural origins and is packed with the benefits of plants and natural oxidants.


In fact, it is enriched with not one, but three plant stem cells—edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast—which are chock-full of antioxidants and have anti-inflammatory properties.

The Youth Concentrate is also enriched with Community Trade moringa seed oil from Rwanda, which protects skin against free radicals. Have acne-prone skin? Well, good news for you: this product is non-comedogenic!

This serum is non-sticky and is quickly absorbed, so your skin feels softer and fresher. More importantly, it helps to protect skin from outdoor and indoor pollution—yes, there are five times more pollution indoors than outdoors! That air-conditioning may feel shiok on a hot day, but it’s also drying out and damaging your skin.

Use a few drops of this lightweight serum after cleanser and toner, and before your moisturiser, so you can have healthy skin no matter what your age is. After all, good skin has no age!

Empower Other Women

This January and February 2020, The Body Shop Singapore will donate $1 for every bottle of Drops of Youth™ Youth Concentrate (applicable to both 30ml and 50ml bottles) sold to Daughters of Tomorrow (DOT), a non-profit organisation that helps underprivileged women go back into the workforce to be financially independent and resilient.

From now till 29 Feb, bring any of your serum bottles to The Body Shop stores and receive a Drops of Youth™ Sheet Mask and Drops of Youth™ Youth Concentrate deluxe sample for free when you purchase any Drops of Youth™ Youth Concentrate in-store.

The Drops of Youth™ range is available at all The Body Shop stores and on LazMall.

-Brought to you by The Body Shop-