Beauty Ed Cynthia Chew’s Top 5 Picks – Local Brands We Love
When I began my career in the beauty industry, there was only one local beauty brand and it was called inouvi cosmetics (www.inuovi.com). It’s not easy to create a product or a brand today knowing there are already so many choices available out there. Nonetheless, kudos to these guys who have made their mark and made them well.
Allies of Skin Bright Future Overnight Facial, $159
This brand started with a “one hit wonder” of 1A All-Day Mask but has now extended to a well-edited and gender neutral line of five skincare products. Every product promise to be a game-changer – from a world’s first leave-on day treatment mask to this sleeping peel that delivers intense hydration while encouraging cellular renewal overnight thanks to its blend of AHAs, Retinol and Probiotics so that you wake up to a brighter complexion the next morning.
BloomKit by Roseanne Tang, $110
Roseanne was a blogger before moving on to start her own makeup school with an aim to empower the everyday woman. BloomKit is Bloom by Roseanne’s cosmetic line featuring a set of eight essential makeup brushes designed to help even the most basic beginners.
Fauxfayc Fauxstix Liquid Xctasy in Wreck, $16
Started in 2014, Fauxfayc (pronounced foo-face) is a makeup line that includes makeup essentials like mascaras, cleansers as well as tools with super pocket-friendly price tags. Many of their liquid Xctasy shades are already sold out!
FrankSkincare Juicier 100% Organic Luxury Face Oil, $58
An organic luxury skincare line that feature 100% natural, organic (certified by international organisations like USDA and ACO), paraben-free and against animal testing. As a result, products are produced in small batches each time to ensure quality and freshness. This face oil is packed with luxurious, organic ingredients like sunflower seed, argan, jojoba seed, rosehip and evening primrose oils to help put your skin in optimum health.
MandyT Arabic Coffee + Coconut Handcrafted Body Scrub, $45.90
Singapore’s first vegan, eco-friendly and all-natural bath and body care brand. Mandy’s products are all freshly handcrafted in small batches at their boutique workshop in Singapore to ensure high quality ingredients. This award-winning body scrub is formulated with freshly grounded Arabic coffee, coconut flakes, cinnamon, pure coconut oil and vitamin E to help improve blood circulation and provide intense moisturisation while removing all the surface dirt and dead skin.
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Text: Cynthia Chew