We Partied With ETUDE HOUSE In Seoul And This Is What Happened

As a magazine writer, one of the biggest perks of my job is press trips. Earlier this month, beloved K-beauty brand ETUDE HOUSE invited CLEO over for their Life Is Sweet Festival in Seoul and boy, was it an eye-opening experience. Keep a lookout for the September issue of CLEO Singapore, where you’ll find out more about my time there, what the hottest makeup trends in Korea are, makeup tips from famed makeup artist Dave Kim and exciting new launches from ETUDE HOUSE. Meanwhile, here’s a sneak peek at what I did in Seoul.



Images: ETUDE HOUSE, Sophie Hong

Text: Sophie Hong

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