Maker of cult beauty products Chanel announced that they’re venturing into Kylie Jenner territory with their upcoming release for Fall 2016… the French house’s first-ever matte liquid lipsticks.

In a word, YAAAAAS. 

Dubbed “Rouge Allure Ink”, the collection of eight colours drops in September. Touted as “the first lip ink by Chanel for intense, long-wearing and ultra-lightweight colour”, the press statement for the new colours promise an “extremely comfortable velvet-soft texture” that “immediately becomes one with the lips”. As for how it looks on the lips, the ultra-fine ink will purportedly offer “intense, ultra-luminous” colour, with “a second-skin matte finish”. 

If the actual product is anything like what’s it’s promised to be, then we already know we’re going to love it. And since Chanel is renowned for their expertise in lip colours, there’s no reason to think the Rouge Allure Ink isn’t going to be as perfect as they promise. 

See you later, Lip Kit by Kylie, this is the new matte lip that we’ll be absolutely lusting after.

Check out the eight available colours in the gallery below. 



Text: Kit Chua
Images: Chanel