It’s not easy to make history, especially if you’re an Asian living in America, but model Soo-Joo Park has achieved that feat when she became the first Korean-American to be appointed as the face of L’Oreal Paris.
The new brand ambassador, who is known for her signature platinum blonde hair and unique street style, is no stranger to the fashion and Instagram worlds, having amassed a social media following of 248,000. In fact, it’s her too-cool-for-school image that scored her the deal. “She turns her atypical look and effortless cool into a matchless signature,” L’Oreal Paris Brand Global President Cyril Chapuy said.
Wanna steal her look? Read her make-up advice below.
You have amazing hair, what made you decide to turn blonde?
I wanted to take a chance and transform my look. My agent, Roman Young, suggested bleaching my hair to platinum blonde, and that’s how it started. That was three years ago.
Who’s your beauty icon?
Marilyn Monroe—she reinvented her image to become an icon.
What is your workout diet?
I am trying to go to the gym twice a week. As for diet, I am a firm believer in practising moderation.
The best beauty advice you received from a makeup artist?
It would be the importance of sunblock and SPF, in any circumstances.
The best advice to make the difference in three seconds?
Use a concealer to brighten up your under-eye circles and an eyelash curler.
Images and interview courtesy of L’Oreal Paris.