Male celebrities and lipstick endorsements don’t quite go well together, but one beauty brand managed to make us want to purchase a tube of colour because of their male celebrity endorser, Song Joongki.

The commercial by Forencos, the Korean beauty brand that the Descendants of the Sun’s actor is fronting, sees the hottie looking suave in a suit and being approached by a girl – or the viewer (or you).

The camera then zooms in to her lipstick-adorned puckers, and then Joongki wiping his lips, suggesting that he just kissed the girl because her lips are, well, kissable.

If a tube of Forencos lipstick is what will make Joongki lay his lips on us, we’ll gladly buy 10.

Image: YouTube