If sunscreen application were an Olympic sport, Korean women—and men—would probably clock gold every single time. In a nation where bright, dewy, creaseless skin is considered the norm, it’s no surprise that Korea has one of the fiercest sunscreen and sunblock markets in the world. And while we all know about their infamous 10-step regimens, every Korean would agree that K-Beauty’s true point of difference is vampire-like dedication to sun protection.
Topping up on sunscreen/sunblock throughout the day is considered the norm with brands coming up with new and innovative ways to make their products more portable. Oh, and the sun protection doesn’t stop once they’re out of the glaring UV rays. Cooling, calming post-sun concoctions are booming as the inflammation and irritation from the sun still contributes to darker spots and hyperpigmentation.
So, without further ado, here is some of the creme de la (sun) crème from Korean beauty brands that Korean girls swear by.
Text: Kelly Im
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