An ETUDE House Special, as seen in CLEO July 2016 issue.
You’ve seen her beauty tutorials on YouTube (psst, check out the one where she transforms into Taylor Swift!), but The CLEO Society members got treated to a real-life demonstration by Korean makeup maven PONY. Definitely an amazing experience for all the beauty junkies in the crowd!
Use a foundation that is one shade lighter
Because of the hot and humid weather here, your makeup might look darker or duller by the end of the day. To offset that, choose a foundation that’s one shade lighter than your natural skin colour.
ETUDE HOUSE Zero Sebum Drying Powder can also be used on your hair
“The Zero Sebum Drying Powder isn’t just for your face; you can also dust some of it onto your hair to take away greasiness, especially on your fringe,” says PONY. If your eyeliner tends to smudge easily because of oily eyelids, PONY suggests applying some of this powder to your lids using a q-tip before putting on eye makeup.
For a long-lasting blush, use both cream and powder blushers
Apply the first layer of blush with ETUDE HOUSE Play 101 Stick. The creamy formula acts as a base, and will allow the next layer of powder blush to stay on for longer. With this trick, you can go out and dance all night long without worrying about having to reapply your makeup!
Here’s what happened on a Friday night not too long ago…
Pony gave CLEO’s Senior Beauty Editor Cynthia a makeover!
This is what The CLEO Society members had to say…
Works Like a Cream, Feels Like a Powder
Introducing ETUDE HOUSE Real Powder Cushion, which will keep you flawless even when the heat is on.
Just like magic
While we love our BB creams, the liquid formulation can weigh our skin down, especially in this humidity. ETUDE HOUSE Real Powder Cushion works like a foundation cushion, but the liquid formula will give you a matte powder finish instead, thanks to an air-light powder conversion technology
that causes the product to change texture upon application. Trust us – it won’t feel like you’ve got anything on!
Bye bye, grease
Does your face always turn into an oil slick after you’ve been out and about? The good news is, ETUDE HOUSE Real Powder Cushion’s powder formulation will keep the grease and sebum at bay. Those with oily or combination skin, you can ditch the blotting papers now.
This foundation cushion may come in a matte finish, but don’t be fooled – it still packs a punch in the moisturising department. In fact, you get all the amazing benefits of a primer, BB cream, concealer, powder pact, and oil control powder in one convenient compact. No more lugging 10,000 different products around in your makeup bag!
ETUDE HOUSE Real Powder Cushion (15g), $32. Available in Light Beige and Natural Beige (Honey Beige launching in August 2016) at all ETUDE HOUSE stores islandwide.