Korean beauty brand ETUDE HOUSE just announced their new face(s), and itโ€™s none other than K-pop girl group Red Velvet.

Two days ago, the brand teased on their Instagram account, asking people to guess their new muse.

On the same day, the brand’s Korean Instagram page announced lineup of the 2018 ETUDE PINK PLAY CONCERT in Korea, which includes Red Velvet, Zico and Eddy Kim, among other artists. From the lineup and the silhouette of the girls posted in the teaser, it wasnโ€™t hard to guess who their new muse was.

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. 2018 ETUDE PINK PLAY CONCERT We are Inviting You to Our 8th Pink Play Concert! Sweet Energy Start at DDP on April 14th . 2018 ์—๋›ฐ๋“œํ•˜์šฐ์Šค์˜ 8๋ฒˆ์งธ #ํ•‘ํฌํ”Œ๋ ˆ์ด์ฝ˜์„œํŠธ โค [4.14(ํ† ) ๋™๋Œ€๋ฌธ DDP ์•Œ๋ฆผ1๊ด€] . ์š”์ฆ˜ ๋Œ€์„ธ #๋ ˆ๋“œ๋ฒจ๋ฒณ ๋ถ€ํ„ฐ ํŠธ๋žœ๋”” ๊ฐ์„ฑ์˜ ์†Œ์œ ์ž๊นŒ์ง€~! #์ตœ๊ฐ•์กฐํ•ฉ ๋ผ์ธ์—…์˜ ์•Œ์ฐฌ ๊ตฌ์„ฑ!๐Ÿ˜Ž ํ•ซํƒœ! ํ•ซํƒœ!๐Ÿ”ฅ2018 ์˜ฌํ•ด ๋ผ์ธ์—…์€ ๋ˆ„๊ตฌ~? . [2018 #ํ•‘ํฌํ”Œ๋ ˆ์ด์ฝ˜์„œํŠธ ๋ผ์ธ์—…] ๐Ÿ“๋ ˆ๋“œ๋ฒจ๋ฒณ [Red Velvet] ๐Ÿ“์ง€์ฝ” [Zico] ๐Ÿ“๋”˜๋”˜ [Dindin] ๐Ÿ“์—๋””ํ‚ด [Eddy kim] ๐Ÿ“๋ฒ ์ด๋นŒ๋ก  [Babylon] ๐Ÿ“MC ๊น€์ง€๋ฏผ [Kim Ji Min] . [ํ‹ฐ์ผ“์‘๋ชจ์•ˆ๋‚ด] ๐Ÿ“์‘๋ชจ ๊ธฐ๊ฐ„ : 3/12~3/31 ๐Ÿ“๋‹น์ฒจ ๋ฐœํ‘œ : 4/3 (APP์—์„œ ํ™•์ธ) ๐Ÿ“์‘๋ชจ ๋ฐฉ๋ฒ• : ์—๋›ฐ๋“œํ•˜์šฐ์Šค APP ๋กœ๊ทธ์ธ ํ›„, ํ•‘ํฌ ํ”Œ๋ ˆ์ด ์ฝ˜์„œํŠธ ์‘๋ชจํ•˜๊ธฐ (๊ตฌ๋งค ํ•  ์ˆ˜๋ก ์‘๋ชจ ๊ธฐํšŒ UP!โ˜โ˜ 1์ผ 1ํšŒ ํ•œ์ •) . ์ฆ๊ฑฐ์›€์ด ๊ฐ€~๋“๐Ÿ‘ ๋นต!๋นต! ํ„ฐ์ง€๋Š” ํ•‘.ํ”Œ.์ฝ˜ ์ฝ˜์„œํŠธ์žฅ์œผ๋กœ Letโ€™s Go Go!๐Ÿƒ๐Ÿ’จ . #ํ•‘ํฌํ”Œ๋ ˆ์ด์ฝ˜์„œํŠธ #2018ํ•‘ํฌํ”Œ๋ ˆ์ด์ฝ˜์„œํŠธ #2018ํ•‘ํ”Œ #์˜ค๋Š˜๋”์Šค์œ— #์—๋›ฐ๋“œ์ฝ˜์„œํŠธ #ํ•‘ํฌํ”Œ๋ ˆ์ด #ํ•‘ํ”Œ #ํ•‘์ฝ˜ #ํ•‘ํ”Œ์ฝ˜ #๋ ˆ๋“œ๋ฒจ๋ฒณ #์ง€์ฝ” #๋”˜๋”˜ #์—๋””ํ‚ด #๋ฒ ์ด๋นŒ๋ก  #๊น€์ง€๋ฏผ #etude #etudehouse #PinkPlayConcert #LifeisSweet #์—๋›ฐ๋“œํ•˜์šฐ์Šค #์—๋›ฐ๋“œ๊ทธ๋žจ #ใ‚จใƒใƒฅใƒผใƒ‰ใƒใ‚ฆใ‚น

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Yesteday, the brand announced through their Instagram page that the quintet will be fronting the brand.

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And we must say that itโ€™s a good fit because like ETUDE HOUSE, Red Velvet is known for their bright and cheerful image.

Interestingly, in their video announcement, the girls were seen painting ETUDE HOUSEโ€™s iconic storefront red, and they were also seen donning red lippies. Weโ€™re not sure if this means the brand could be switching their signature pink colour to red, but it could also be a one-off thing for the announcement.

Regardless, weโ€™re stoked by the news! ReVeluv (Red Velvet fanclub), get ready to drop some money at ETUDE HOUSE! We wouldn’t be surprised if they will have a special collection called Happiness (which is both the group’s debut song and how they start their greetings), and if those red lippies they’re wearing part of that collection, we’re so buying everything.

Image: TPG/Click Photos