Korean beauty brand ETUDE HOUSE just announced their new face(s), and it’s none other than K-pop girl group Red Velvet.
Two days ago, the brand teased on their Instagram account, asking people to guess their new muse.
On the same day, the brand’s Korean Instagram page announced lineup of the 2018 ETUDE PINK PLAY CONCERT in Korea, which includes Red Velvet, Zico and Eddy Kim, among other artists. From the lineup and the silhouette of the girls posted in the teaser, it wasn’t hard to guess who their new muse was.
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. 2018 ETUDE PINK PLAY CONCERT We are Inviting You to Our 8th Pink Play Concert! Sweet Energy Start at DDP on April 14th . 2018 에뛰드하우스의 8번째 #핑크플레이콘서트 ❤ [4.14(토) 동대문 DDP 알림1관] . 요즘 대세 #레드벨벳 부터 트랜디 감성의 소유자까지~! #최강조합 라인업의 알찬 구성!😎 핫태! 핫태!🔥2018 올해 라인업은 누구~? . [2018 #핑크플레이콘서트 라인업] 📍레드벨벳 [Red Velvet] 📍지코 [Zico] 📍딘딘 [Dindin] 📍에디킴 [Eddy kim] 📍베이빌론 [Babylon] 📍MC 김지민 [Kim Ji Min] . [티켓응모안내] 📍응모 기간 : 3/12~3/31 📍당첨 발표 : 4/3 (APP에서 확인) 📍응모 방법 : 에뛰드하우스 APP 로그인 후, 핑크 플레이 콘서트 응모하기 (구매 할 수록 응모 기회 UP!☝☝ 1일 1회 한정) . 즐거움이 가~득👐 빵!빵! 터지는 핑.플.콘 콘서트장으로 Let’s Go Go!🏃💨 . #핑크플레이콘서트 #2018핑크플레이콘서트 #2018핑플 #오늘더스윗 #에뛰드콘서트 #핑크플레이 #핑플 #핑콘 #핑플콘 #레드벨벳 #지코 #딘딘 #에디킴 #베이빌론 #김지민 #etude #etudehouse #PinkPlayConcert #LifeisSweet #에뛰드하우스 #에뛰드그램 #エチュードハウス
Yesteday, the brand announced through their Instagram page that the quintet will be fronting the brand.
And we must say that it’s a good fit because like ETUDE HOUSE, Red Velvet is known for their bright and cheerful image.
Interestingly, in their video announcement, the girls were seen painting ETUDE HOUSE’s iconic storefront red, and they were also seen donning red lippies. We’re not sure if this means the brand could be switching their signature pink colour to red, but it could also be a one-off thing for the announcement.
Regardless, we’re stoked by the news! ReVeluv (Red Velvet fanclub), get ready to drop some money at ETUDE HOUSE! We wouldn’t be surprised if they will have a special collection called Happiness (which is both the group’s debut song and how they start their greetings), and if those red lippies they’re wearing part of that collection, we’re so buying everything.
Image: TPG/Click Photos