If there’s one product that most women have heard about from Korean beauty brand Sulwhasoo, it would be the First Care Activating Serum. The pre-serum ranks right up there with other skincare essentials in many women’s everyday beauty routine.

In fact, studies conducted by the brand showed that regular use of the iconic product for 10 years could make one look younger by up to 13.3 years.

But how is this even possible?

First, a little background about the brand: Sulwhasoo combines thousands of years of accumulated knowledge of traditional Korean medicine with advanced science and patented technology to offer skincare that targets the causes of ageing at the root.

And in the same way that traditional Asian medicine works, Sulwhasoo skincare products focus on the source of the problem, rather than treating ailments temporarily.

The First Care Activating Serum, first launched in 1997, is now in its fifth iteration. Like all its predecessors, it targets the signs of ageing, helping to awaken skin’s dormant energy to repair, revive and refresh it so you look more youthful.

But what’s different about 2020’s formula is that it performs even better by marrying a new ingredient complex with a discovery about skin.

Breakthrough #1: New Ingredient Backed By Data Analytics


Relying on data mining and analytics, Sulwhasoo scientists managed to scour through a mind-boggling list of 1,041 medicinal herbs and 3,912 formulas to create what the brand calls the JAUM Activator, which is used in the upgraded formula.

The analysis also gave researchers an insight into the benefits of each of the 1,000-plus ingredients, allowing them to uncover the optimal blend—also known as the golden ratio—of the five key ingredients (lotus, Solomon’s seal, white lily, peony and rehmannia) found in the upgraded JAUM Activator.

The result? A potent formula that promises to boost skin’s potential with a 10 per cent increase in anti-oxidation, and works even better to meet your hydration, radiance, skin-smoothing and skin-nourishment needs.

Breakthrough #2: Discovering A Gene That Regulates Ageing


But this was not all that Sulwhasoo scientists found. Their breakthrough discovery lies in the Early Growth Response 3 (EGR3) gene, which the brand has dubbed the Skin Master Factor. This gene regulates the speed and pattern of skin ageing, and is responsible for 23 different skin factors that work together to keep skin healthy and youthful.

Sulwhasoo’s First Care Activating Serum is a culmination of patented and advanced bio-tech that takes care of skin from inside out, which goes back to the brand’s philosophy of addressing skin concerns at the root.

Here’s how the serum supposedly works: The new JAUM Activator ingredient complex helps “wake up” the Skin Master Factor by stimulating the skin’s regenerative and protective abilities by “waking up” the Skin Master Factor.

This then helps promote skin regeneration and minimise the appearance of skin ageing. At the same time, the serum strengthens skin barrier function so skin can better shield itself against environmental aggressors, as well as keep bacteria and other nasties out.

Sulwhasoo scientists found that the amount of harmful bacteria increases as we age, which, in turn, accelerates visible signs of ageing. The JAUM Activator promises to help balance the ratio of healthy and harmful bacteria on the skin, without stripping skin of healthy bacteria, which helps strengthen and protect skin against irritants and outside aggressors.

In a study done by the brand, they found that harmful bacteria fell by 47 per cent, while beneficial bacteria increased by 98 per cent. The result: Skin that looks healthy, radiant, youthful, and is protected from the get-go.

The Result: Revived, Refreshed Skin


One bottle. Over eight weeks of use.

The 539 South Korean testers—all women if we might add—who used Sulwhasoo First Care Activating Serum over this duration, reported at least 50 per cent improvement when it came to skin hydration, radiance, clarity and brightness. They also reported a 52 per cent improvement in skin barrier function, and a reduction of 5 per cent in the look of wrinkles.

In short, the iconic serum is not just a booster treatment, but an anti-ageing activator that awakens skin, helping it work and look younger. It’s easy to use too: Just apply it once in the morning and night, after cleansing, and before your first serum.

Visit sulwhasooholisticbeauty.com/ for more details.

Brought To You By Sulwhasoo