Korean beauty is still all the rage and we love that we’ve got so many options in Singapore. But of course, more is more right? At the moment, all of them are available in South Korea, with some already having made their way to the United States, so we can only hope they’ll be coming to Singapore one day soon. Check out these cool K-Beauty brands and make a note for the next time you hit up Seoul.
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Son & Park
You might know their founders Son Daesik and Park Taeyoon as the celebrity makeup artists that appear on Korean TV shows, but did you know that they also have their own brands? One such brand is Son & Park. They offer a range of makeup and skincare, but we swear by their Beauty Water, which contains willow bark and papaya extract to gently exfoliate your skin and preps it for the rest of your beauty regime.
Image: Son & Park’s Instagram
If you’re looking for affordable makeup in Seoul, head to one of the A’PIEU stores. Sure, there are a lot of cheap beauty products in Seoul but this brand offers products that cost from $5.50. Plus, the payoff for the colours are good, so definitely worth the buy!
Image: A’PIEU’s Instagram
Jung Saem Mool
If you’re not familiar with Jung Saem Mool, all you have to know is that she’s a popular celebrity makeup artist in Korea and everyone who has worked with Lee Hyori, Song Hye Kyo, Jun Ji Hyun and many other K-celebs. She now has a beauty brand (and shop in Garosugil), and every beauty junkie swears by Jung Saem Mool Essential Mool Cream.
Image: Jung Saem Mool Beauty’s Instagram
You might know Banobagi as a plastic surgery clinic, but did you know that they are also known for their range of facial masks? Whether you want a brightening mask or one to hydrate parched skin, they’ve got you covered. It’s a bit hard to find the masks, but if you’re in Myeongdong, head to All Mask Story, which stocks this brand and more.
Image: banobagi.english’s Instagram
TPSY is perfect for all lazy girls everywhere, with products designed to be minimum effort, maximum creativity. A great example is their Two Drink Minimum Eye Shadow Pencil which is highly-pigmented, smudge proof and long-wearing.
Atoclassic was developed by the Wooboo Health and Skin Research Centre which has over 100 years of experience in herbal skincare. Their Real Tonic Soothing Origin Essence has a gel-like texture and is packed with herbal goodness to soothe any skin woe.
Too Cool For School
Korean but created in New York,Too Cool For School is all about creativity and experimentation. Their makeup is fun and flamboyant but they’re best known for their Egg Mousse skincare packs that minimise pores while hydrating the skin. The packaging is super cute too.
Blithe is all about cool packaging and skincare “hacks” that make it perfect for busy (or lazy) girls like us. All-natural with a focus on anti-pollution Blithe products guard against fine or yellow dust as well as heavy metal radiation. It’s Soothing & healing Green Tea Patting Water Pack is all about “splash masking”, encouraging you to gently “splash” this mask on in the shower.
Available at all Olive & Young stores in Korea, Neogen products are designed to be powerfully effective with lots of science behind their design. One to look out for is the Bio-Peeol Gauze Peeling Wine which uses alphy hydroxy acid and reservatol in 30 exfoliating pads which feature one rough side for the manual “scrub” and a smoother side to soften the skin.
Another traditional Korean brand that’s become popular today, Shangpree has over 25 years of experience and is best known as a spa brand. Their Marine Energy Eye Masks are extremely popular thanks to their calming algae that depuff tired eyes and hyaluronic acid that moisturise. The texture also ensures they stick to your contours without slipping.
Eco Your Skin
Innovative and exciting, Eco Your Skin
offers a lots of new ways to nourish your skin with textures and formulas quite unlike any other. Try their Lavender Bedside Mask that helps to both sooth you to sleep as well as exfoliate your skin.
Part of K-Beauty giant Amore Pacific (parent company of Laneige, Sulwhasoo and Etude House), Primera is known to be an eco-friendly, environmentally conscious brand which doens’t use mineral oils and parabens, focusing instead on botanical extracts. Their new natural skin primers are moisturizing and smooth out the skin (plus the packaging is super chic).