K-Beauty is all the rage these days and we love that we’ve got so many options in Singapore. But of course, more is more right? So we’re looking forward to some day having some of these brands in the country.
More from CLEO:
3 Korean Models To Steal Fashion Tips From
6 Beauty Launches To Look Out For In 2018
10 Best Makeup Looks From Red Velvet’s Irene
At the moment, all of them are available in South Korea, with some already having made their way to the United States, so we can only hope they’ll be coming to Singapore one day soon. Check out these cool K-Beauty brands we hope to see in Singapore soon, as well as their star products and make a note for the next time you hit up Seoul.
Feature image: TPSY Instagram
TPSY is perfect for all lazy girls everywhere, with products designed to be minimum effort, maximum creativity. A great example is their Two Drink Minimum Eye Shadow Pencil which is highly-pigmented, smudge proof and long-wearing.
Atoclassic was developed by the Wooboo Health and Skin Research Centre which has over 100 years of experience in herbal skincare. Their Real Tonic Soothing Origin Essence has a gel-like texture and is packed with herbal goodness to soothe any skin woe.
Too Cool For School
Korean but created in New York,Too Cool For School is all about creativity and experimentation. Their makeup is fun and flamboyant but they’re best known for their Egg Mousse skincare packs that minimise pores while hydrating the skin. The packaging is super cute too.
Blithe is all about cool packaging and skincare “hacks” that make it perfect for busy (or lazy) girls like us. All-natural with a focus on anti-pollution Blithe products guard against fine or yellow dust as well as heavy metal radiation. It’s Soothing & healing Green Tea Patting Water Pack is all about “splash masking”, encouraging you to gently “splash” this mask on in the shower.
Available at all Olive & Young stores in Korea, Neogen products are designed to be powerfully effective with lots of science behind their design. One to look out for is the Bio-Peeol Gauze Peeling Wine which uses alphy hydroxy acid and reservatol in 30 exfoliating pads which feature one rough side for the manual “scrub” and a smoother side to soften the skin.
Another traditional Korean brand that’s become popular today, Shangpree has over 25 years of experience and is best known as a spa brand. Their Marine Energy Eye Masks are extremely popular thanks to their calming algae that depuff tired eyes and hyaluronic acid that moisturise. The texture also ensures they stick to your contours without slipping.
Eco Your Skin
Innovative and exciting, Eco Your Skin
offers a lots of new ways to nourish your skin with textures and formulas quite unlike any other. Try their Lavender Bedside Mask that helps to both sooth you to sleep as well as exfoliate your skin.
Part of K-Beauty giant Amore Pacific (parent company of Laneige, Sulwhasoo and Etude House), Primera is known to be an eco-friendly, environmentally conscious brand which doens’t use mineral oils and parabens, focusing instead on botanical extracts. Their new natural skin primers are moisturizing and smooth out the skin (plus the packaging is super chic).