Forget everything you’ve been told about my-lips-but-better lipsticks being the ultimate neutral lip colour. Going into the new season, what you want is a my-lips-but-trendier shade – something that’s fairly neutral, but still has a bit of character. Enter Shu Uemura’s newest beauty drop, the Rouge Unlimited #My Lips, But Trendier collection.


Powered by the heat of burnt orange and warmth of smoky rose tones, the collection features six new shades specially created to suit Asian skin tones. As with all Rouge Unlimited lipsticks, each one offers long-lasting, true colour payoff.

Shu Uemura Rouge Unlimited My Lips But Trendier, $38

The collection is also divided into two textures – satin and supreme matte. If you’re looking for a luminous finish, opt for the satin texture, which allows you to build intensity and stays put without any feathering. If you’re a matte girl, you won’t be disappointed with the supreme matte option. One of Shu Uemura’s most popular textures, it has a soft matte finish that’s comfortable to wear thanks to its moisturising properties.


Trendy and available in flattering shades that are perfect for autumn, the #My Lips, But Trendier collection is just want you need to take your neutral lip game to the next level. Check out the shades in the gallery below.

Shop the entire collection now at and at Shu Uemura counters islandwide from August 1, 2018.