Clean serums are all the rage right now, but you might be wondering: what are they anyway? Simply put, they’re serums made with potent ingredients—but sans any nasties—so you can treat your skin better.

Looking for a serum that fits the bill? Look no further than alche{me} Personalised Serum, CLEO Beauty Hall of Fame Winner for Best Clean Serum. After all, alche{me} is a huge believer of clean beauty, as their products are natural, cruelty-free and free of PEG, parabens, sulfates, phenoxyethanol, silicone and animal-derived ingredients.

As its name suggests, the Personalised Serum is customised according to your skin’s needs. All you have to do is complete an online skin analysis and the system will match your diagnosis with ingredients from a list of 25 botanical extracts and vitamins to tackle your skin concerns. Not only does the combination of ingredients vary with each individual, but the dosage of active ingredients are also different, so you can say it’s truly tailored for your skin!

alche{me} Personalised Serum, $60 (15ml) and $105 (30ml). Available at

Click here to see the full list of Beauty Hall of Fame 2019 winners.

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Alcheme Eye Serum

So you’re already using clean serum. Why not go clean—and bespoke—for your eye serum as well? Just like the Personalised Serum, alche{me} Eye Serum is also customised for your skin needs so you don’t end up tackling non-existent problems. Whether you’re concerned with dark circles, puffiness or early signs of wrinkles, alche{me} can concoct the right potion you need to address them. Brighter-looking eyes are a bottle away!

alche{me} Eye Serum, $65 (15ml).

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