Struggle with dull skin? There could be several reasons for it. Maybe you don’t exfoliate enough or aren’t moisturising adequately. Or maybe you’re just too stressed and aren’t getting sufficient sleep. Whatever the reason, if you’ve tried various products and made lifestyle changes but your skin just isn’t looking any brighter, it’s probably time to rethink your skincare regime.

Something worth giving a go? Superfood-rich skincare products. After all, just as you can nourish your body with superfoods, you can do the same for your skin. One superfood beauty brand that’s been making a splash recently is Rooki Beauty, which prides itself on quality and is big on clean, ingredient-focused products. In fact, the superfood extracts and active ingredients the brand uses are usually found in the top or middle of the ingredient lists—a clear indication that they’re generous with the good stuff.

Since Japanese skincare is widely trusted for its quality, Rooki Beauty has all of its products made in Japan by top Japanese cosmetic formulators. They’re all also free from the nasties, such as parabens, sulphates, dyes, artificial fragrances and mineral oil, and come in a streamlined range because the brand strives to keep skincare simple.

Scroll through the gallery to see the superfood-rich products they currently have. The products are all really easy to use, so how’s that for minimal effort yet maximum results?

You can learn more about the brand and stay up-to-date with its future product launches by following its Instagram page.

–Brought to you by Rooki Beauty–