As a Beauty Editor and a lifelong beauty junkie, I’ve never been able to say no to a beauty sale. Over years I’ve discovered new products, been stuck with some duds and definitely made some mistakes. Here are a few things I’ve learned when it comes to getting the best deals during a sale. 


Do your research.
Deciding whether you should buy a moisturiser or foundation on the day of the sale can be fairly overwhelming because #FOMO. It’s best to read reviews on the skincare products you want to buy or get shade matched for makeup that you want to pick up a few days in advance so all you have to do add to cart on the day of the sale. 

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Set a budget.
While sales are a good time to pick up beauty essentials or buy products you would like to try, you don’t want to blow the budget and live on instant noodles for the rest of the month. While doing your research on things like the best shades of makeup or the right skincare for your skin type, keep your budget in mind. There will always be another sale. 

Make a list.
Whether you’re shopping in the brick and mortar store or on your bed, make a list of the products you absolutely have to buy at the sale. Check the names of the products that you add to cart. In my rush to shop a sale, I once bought the wrong eyeshadow palette. It still sits in a drawer under my bed. If you’re shopping at the physical store, this list will ensure you have everything before you join the (long) queue to pay.  

Set a reminder.
Most beauty sites and shops will give you a heads up on the sale dates. Make sure you add these to your calendar. You don’t want to miss out on a discount because you forgot about the sale and went to watch a movie with your boyfriend. Some beauty junkies have been known to take half-day leave in the morning to shop in stores before the crowd throng to the stores.  

Shop the essentials.
This is the time to stock up on your beauty faves. Think your ride or die eyeliner, eyebrow pencils and any other products that you run out of quite quickly. Buying them on sale is definitely better than buying them at full price.  

Pick first, edit later.
When shopping at a sale you’re bound to be tempted to add items that are not on your list to your cart. My advice would be to add them in and do a quick want versus need analysis while waiting in-line to pay. Don’t forget to factor in your budget during this analysis.

When in doubt, do a cost per use analysis.
When you’re not sure if you should buy a product or not, ask yourself, a) do you really need it; b) how often will you use it? c) is there something you might want more? These should help you decide if the product stays with you or belongs on the shelf.