Any beauty junkie worth her salt would know of Yves Saint Laurent. From their Touche Éclat highlighter to Opium fragrance, they have been making their mark in the industry for decades. And then, of course, there is the iconic YSL woman: a woman who revels in the paradoxes between couture and casual, convention and rebellion, with an effortless, enviable devil-may-care attitude.

YSL Beauty’s Rouge Pur Couture The Slim

And, we dare say, in 2018, a new icon is born: Rouge Pur Couture The Slim matte lipstick.

Drawing inspiration from the brand’s sartorial creations, YSL Beauty’s first-ever super-slim square bullet is designed for easy and precise application. The luscious formula dresses up lips with a “couture leather matte” finish, its creamy texture gliding on seamlessly to deliver impressive ultra-matte pigment and full coverage in a single stroke. Comfortable, non-drying and long-wearing, this luxurious lip range is Tom Pecheux’s first for the brand as YSL Beauty’s Global Beauty Director.

How to wear it

“To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow,” Tom explains. “Then work outwards, using the sides of the square to add a high-precision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising ‘push up’ effect.”

The palette flaunts 24 couture shades—there’s a bold shade of red, pink, orange and nude for every skin tone; as well as a limited edition Black Opium Collector shade, a glittering burgundy hue. All this, housed in a slender case inspired by the Le Smoking suit’s cigarette pants; gleaming gold and matte black, embellished with the YSL logo.

YSL-Beauty-Rouge-Pur-Couture-The-Slim-Lipstick-Kim-Lim-Singapore swatches
24 gorgeous colours for every skin tone

As seen on Kim Lim

Rouge Pur Couture The Slim is a high definition lipstick fashioned for a woman who stands out—and dares to be herself no matter who sees her. And if there’s anyone who does exactly that, keeping it real while unabashedly breaking the rules, it’s Kim Lim.

Kim Lim using Rouge Pur Couture The Slim in 1 Rouge Extravagant

Spend a day with her and you’d agree—trust us, we did, on this video shoot that saw her #walktheline, paving her own path across the city.

Rouge Pur Couture The Slim is available now at all YSL Beauté stores and online at 

Text: Dana Koh
Kim Lim

Director: Gan
Videographer: Bruce
Creative Director: Windy Aulia
Stylist: Gracia Phang
Producer: Vanessa Loo
Executive Producers:  Dana Koh and Pakkee Tan
Hair: David Gan / Passion Hair Salon
Makeup: Shaun Lee
Styling Assistant: Marcus Lee