First there was Daiso. Then came Miniso. And just last week, Japanese discount retail chain Don Don Donki threw its hat into the ring of discount retailers that have opened in Singapore.
Don Don Donki’s entry into the local market with its 24-hour Orchard Central store indicates yet another chance for Singaporeans to snag good deals at a cut-price chain retailer.
Daiso, which entered the Singapore market in 2002 with its store in IMM in Jurong, is known for its standard $2 price tag across all its items. It now has 15 stores across the island, including at prime locations such as Ion Orchard and Plaza Singapura.
Known around the world as the “Japanese dollar store”, it sells a wide assortment of about 70,000 household items, which includes everything from ceramic tableware and storage solutions to pet clothes and chair socks.
Miniso, the Japanese lifestyle and fast-fashion brand that sells merchandise such as homeware, bags and electronics at low prices, has also expanded rapidly since its entry into the market in December 2015. There are now 27 stores here.
And though the brand has gotten flak for its dubious origins and logo – Miniso touts itself as a Japanese brand, but has only four stores in Tokyo compared with more than 1,000 in China, plus its logo looks suspiciously similar to that of Japanese clothing brand Uniqlo – it does not seem to have affected the brand’s retail success here.
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