If there’s anything we love about being Singaporean, it’s got to be the quintessential things that only we do, like chope-ing for seats at a hawker centre with a tissue pack or using “ah” to punctuate a sentence. Brenda Ng, the winner of LINE’s Sticker Design competition, encapsulated all these and more in her sticker collection, Little Yellow. We chatted with her to find out more about her design inspo. Scroll through the gallery to see all her stickers and how they apply in everyday situations.
What is the inspiration behind your designs?
My main inspiration was from existing sticker sets on the LINE Sticker Shop, especially the Lilo & Stitch LINE stickers. I liked how the stickers expressed different feelings but yet were still cute. I tried to do the same for my own stickers, making my character very expressive. I was also inspired by the people around me, and put bits and pieces of their lives into my designs. For example, “Eeyer” is a very common Singlish word among my friends, so I used that for one of my stickers.
Which was the first sticker (from Little Yellow) that you drew?
The first LINE sticker I designed was the ‘Hello’ sticker. I felt that it would be great to start out with a simple greeting that we all use. Before I started drawing the ‘Hello’ sticker, I came up with three other character designs. However, I felt that those designs were not good enough so I decided to sketch out some of my ideas first. It was that moment when I was deciding how to portray the ‘Hello’ sticker, that I drew a character I was satisfied with. My first draft looked pretty similar to the final version but the difference was still noticeable. For example, in my first sticker, my character had wavy hair, whereas in my last sticker, she had straighter hair. Of course, I edited the earlier designs to make my character’s design consistent. I wouldn’t say that the design was finalised in several drafts, but my character’s design developed throughout the entire design process.
Why did you name the collection “Little Yellow”?
The name “Little Yellow” was inspired by the popular Chinese name that many Singaporeans use in school essays, “Xiao Ming”. ‘Little’ came from the English translation of ‘Xiao’, meaning small or little. I chose the word yellow because the colour represents cheerfulness, creativity and optimism.
Who does the character in Little Yellow represent?
I feel that Little Yellow represents Singaporeans in general, as Singaporeans have a very unique lifestyle and are very creative in expressing themselves, just like my character.
Which is your favourite sticker and why?
I would say that my favourite LINE sticker would be the one where my character misses the public bus. It’s the most relatable sticker for me as I often missed the bus when I was in secondary school. Through that sticker, I am able to feel the frustration and disappointment that the character is feeling. I feel that stickers are supposed to portray the user’s feelings and I believe I was able to achieve that in this particular sticker.
Which sticker do you think best represent Singaporeans?
In my opinion, the ‘Shiok’ sticker represents Singaporeans the most. In Singapore where life is very hectic, we often crave a moment where we can enjoy ourselves and relieve our stress. How we de-stress is by eating delicious food or find a cool place to hide from the hot sun. At moments like this, we often use the word ‘Shiok’. This actually brings people together and spreads positivity and happiness. Thus, I feel that this sticker would best depict Singaporeans.
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