Us millennials get a lot of flak. We’re said to “bruise easily” and apparently love things that just aren’t that cool. You know, such as Snapchat filters, rose gold errthing, craft beer and every music festival.
But it’s exactly because we easily buy into all sorts of things that we’re constantly bombarded with new stuff to like, no matter how unimpressive (avocado on toast, anyone?)
And here’s something else that was recently created specially for us: an airline. Air France announced last month the launch of Joon, a new airline “especially aimed at a young working clientele, the millennials”.
The company said that Joon has been “entirely designed to meet their requirements and aspirations”. So while details haven’t been released, potential passengers have been hoping for millennial must-haves such as free Wi-Fi and charging ports.
Do we really need an airline for those things? No, but let’s admit it: most of us will probably take a Joon flight if we get the chance just so we can Instagram it.
According to Caroline Fontaine, VP Brand at Air France, millennials are “opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others”. Spot on.
But if you think that millennial = budget, you can’t be more wrong. Joon is not a low-cost airline as it will “offer original products and services that reflect those of Air France”.
Joon will start operating medium-haul flights from Paris-Charles de Gaulle these next few months, and long-haul flights will begin in summer of 2018.
Watch the video below for a better idea of this new airline for millennials. Be warned , though, the vid doesn’t offer as much info as it should… if at all.
Image: Shao-Chun Wang/123RF.com