They say you can’t improve on perfection and, for many of us, classic blue jeans are the ultimate fashion item, worshipped because they’re comfortable, stylish, versatile and iconic… so how can you make them better? Turns out, the winner of the Best Body-Loving Denim award, UNIQLO, has the answer.

Though they’ve already secured a sure spot in our closets with their high-value, mad-comfy denim offerings, the masters of simple, functional style are now raising the bar with more new updates that love your body – no matter the shape – in even more ways. The result?
A rewritten version of the former jean code.

Jean Therapy

UNIQLO Ultra Stretch Jeans, $59.90. Available in six colours.
Watch out for this year’s update of the Ultra Stretch Jeans, which up the stakes by being UNIQLO’s stretchiest jeans yet. Up to 50% more stretchable than before, the jeans – which are also available in an ankle length style – keep their 90% recovery rate, meaning you can wear them as often as you want (read: every day) and still not have to deal with saggy bottoms. Another key detail are the redesigned back pockets that visually lift and contour your booty. Killer curves that don’t involve extra gym time = our prayers, answered.

Smarty Pants

UNIQLO Smart Shape Jeans, $59.90. Available in five colours.
The other figure-flattering introduction to get excited about this season is all about addressing the front, instead of the back. The new Smart Shape Jeans feature an intelligent Smart Shape Band that’s hidden inside the front pockets to hug you in wherever you need it and make tummy troubles a thing of the past. Made from super soft, natural Lyocell fibres, the Smart Shape Jeans are also designed to give you the stretch and comfort you’re used to, so you can feel relaxed and confident at the same time.

Frayed Not!
Here’s why you never need to worry about looking your best with a pair of UNIQLO Ultra Stretch:

  • Maximum comfort: thanks to lighter, more breathable fabrics.
  • Shape-keeping technology: for the appearance of longer legs and a slimmer waist.
  •  Ultimate freedom: with up to 50% more stretch.

Uniqlo smart shape jeans are available at selected UNIQLO stores. For more information, visit