The ’90s marked some great additions to society – Pokémon was born, Park Shin Hye was born, and you probably were too – and so was the BABY-G watch. But while you probably took at least eight years to develop your coolness, BABY-G immediately became a fashion force to be reckoned with, quickly becoming what all the cool kids were wearing at the playground. The BABY-G was the coveted watch, melding the toughness of the hugely popular G-SHOCK with designs that suit their female audience aesthetically and functionally.
As we all know, the ’90s are back in style. As well as heralding the return of cargo pants and tiny glasses, it also means your favourite BABY-G watches are back – except, much like you, they’re even more stylish now. The BABY-G of 2018 has a sleeker look with clean, sharp lines. Think cool, not cutesy. The watch straps are now slimmer, with more closely spaced holes to allow a better fit and a more minimalist vibe that makes it the perfect companion to wear every day. There’s also some added functionality you’ll love, like the step tracker that’s featured in the sports designs.
We followed fashionista Mong Chin Yeoh, aka @mongabong, on a day around Singapore to show you how you can take your BABY-G to a whole new style level with your favourite wardrobe pieces.
Check out the new collection here for some ideas on just how to mix and match these watches with your everyday look:
Designed especially for runners, the BGA-240 Running series’ style is outpaced only by its functionality, with holes punched into the strap to allow air flow.
Water resistant and in a range of pastel hues, the Beach Color series is perfect for your weekend adventures.
The Step Tracker series is perfect for sporty types with its minimalist design and step counter.
The Denim’D Color range will take your love for jeans to a whole new level.
The BA-110-1A model has a masculine feel that totally works with a more feminine look.
Couple matching is definitely still a trend – and with Valentine’s Day around the corner, why not start dropping some hints about the Lover’s Collection 2017?
While the red and gold colouring on the aptly-named Red x Gold Paired Collection makes this the perfect accessory for CNY, the slick design will make it a favourite all year round.
With a 3D dial design and dual world times, the BGA-230 series is perfect for ladies who need to keep their busy lives on track.
The BGA-240 series boasts a range of colours from hot pink to grey. They’re perfect for sports and are water-resistant for up to 100m.
The starburst style on the BA-110ST-7A Starry Sky model has everything you want in a stylish accessory.
Now watch this video for a little more fashion inspo and tips on how you can wear these watches with your favourite wardrobe pieces.
Watch (BGS-100GS), $189, BABY-G. Retro sunnies, $29, Excluniqueee. Logo choker, $29.90, II Monkii. Puffer jacket, $74.95, H&M. Long-sleeved slogan tee, $24, Forever 21. Mini skirt, $79.90, Topshop. Skateboard and sneakers, both stylist’s own.
Watch (BA-110ST), $229, BABY-G. Ribbed turtleneck top, $12, Forever 21. Frayed denim shorts, $89.90, and sequinned camo jacket, $429.90, both from II Monkii. Studded ankle boots, model’s own.
Watch (BGD-560DE), $159, BABY-G. Tinted retro sunnies, $29, Excluniqueee. Ribbed peplum top, $299, PH5 from Society A. Lace-up skirt, $19.90, Urban Revivo. Sneakers, model’s own.
Locations: Sugar Lips Cafe and Curated Records.