A scroll through Irene Kim’s Instagram and you’ll realise why she’s South Korea’s social media darling. The influencer, who has 873,000 followers on Instagram, is a familiar face at fashion shows, in magazine spreads and, more recently, in advertising campaigns.
Her appeal doesn’t just lie in how she communicates with fans – in both Korean and English – but also her unique image. And we’re not just talking about her unicorn hair.
The social media star, who is also a model and TV personality, is known for her quirky yet wearable fashion choices, which makes her a common face in street style photos for Fashion Week.
Here are 10 tips you can steal from her.
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Image: Irene Kim’s Instagram