Fashion Resolutions: The Trends To Retire In 2019, And The Ones To Implement In 2020
The 2000’s were a wild time. Maybe they weren’t as crazy or ~illegal~ as the ‘70s or the ‘90s, but you have to admit, it was a pretty interesting time. Think about it, did any of those eras feature Lady Gaga in a meat dress? We think not.
Thanks to the rise of social media, it was the first time high fashion was properly democratized, blurring the lines between who was considered the authority when it came to trends, style and fashion. Social media influencers were more powerful than ever, and now with the birth of TikTok and the trends and (Vete)memes that come out of there, what happens next is anyone’s guess.
So before we close out the decade, here’s our predictions on what should remain firmly in this era, and we think will come to define the next.
More from CLEO:
New Year, New You: Styling Tips And Tricks To Be A Better Shopper In 2020
CLEO Tries: Affordable Party Clothes From Taobao For Under $60
I Try Wearing All My Party Clothes To The Office For A Week
To Retire in 2019: Streetwear
When Off-White founder, Louis Vuitton Menswear creative director and messiah to hypebeasts all around the world Virgil Abloh declares that streetwear is over, you know it’s time to start boxing up those limited edition t-shirts and hoodies. Just take a look at parody account Preachers with Sneakers, and tell us that we’ve not reached peak cringe when it comes to the gentrification of streetwear. While we don’t think the movement will be considered completely “dead”, the over-commercialization of what it once stood for will definitely push the movement back to its underground roots. The truly dedicated will continue to support it, but the rest of the world will move on.
To Retire in 2019: Merch
Is it us or does everyone and their grandmothers have their own beauty or merch line now? You can’t go onto Instagram or Youtube without seeing the familiar #linkinbio to “buy dat merch”. It’s starting to seem like the way to becoming a successful famous person is to develop your merch line first instead of your personality. And celebrities are guilty of this too. Even Kylie Jenner has a merch line that features hoodies, underwear and sexy calendars emblazoned with her face. (This is not to be confused with her clothing line with her sister Kendall+Kylie that also features t-shirts emblazoned with their faces.) Look, we get it, you need to make money. But for the love of God, how many more overpriced t-shirts and hoodies can we own? Famous people, stop right now before the first words your baby utters are “buy dat merch”.
To Retire in 2019: Festival Fashion
If Vanessa Hudgens’ flower crowns and overtly bohemian looks defined the festival fashion look early into the decade, then the sexy pop star-inspired Insta Baddie outfits of the influencer scene paved the way for the latter half of the era. Attending a festival no longer became about the music (because let’s be real, how do you actually dance when you’re wearing a thong with 50 straps and buckles), but rather the opportunity to flex. Look, we get it. It’s an opportunity to wear something that you wouldn’t normally wear but isn’t the ability to be comfortable and actually enjoy the experience so much more fun instead?
To Retire in 2019: Supersized Anything
Fashion has a weird obsession of going to the extremes. This year saw the rise in popularity towards tiny bags (we know, we know, we wrote several articles on this) that fit nothing but the amount of f*cks one would actually give. And the reaction towards that? Oversized bags that were basically the size of a fully grown human being. Can we actually carry these things outside of the house??
To Retire in 2019: Irony
Speak to any Gen Z or Millenial person, and you know that memes are the currency of the world. It’s how we communicate, express ourselves, and ultimately how we make sense of a cruel and unforgiving world that wants to blame us for all of its problems. This crippling appreciation of irony is how anything from Vetements or Demna Gvasalia-led Balenciaga is created and quickly sold out. (Also see the entire Ikea x Off White collection). While it’s cool to be in on the joke, isn’t a Hello Kitty bag with a built-in-pillow or a pair of platform Crocs shoes just really ugly?Or maybe it’s cool to you. You decide, but for us, we’re firmly leaving it in the past.
To Implement in 2020: Big Dress Energy
2019 closed with big, voluminous outfits of the ‘80s, with brands like The Attico, Rotate Birger Christensen and 16 Arlington specializing in party wear that shimmered, sparkled and reflected lighted wherever you went. And in an age where everyone is struggling to fight for attention and likes on social media, the more attention seeking the dress, the better. And it wasn’t just for girlie-girls either. Think of the iconic pink Molly Goddard dress paired with combat boots that assassin Villanelle in Killing Eve wore, or Cardi B in her Thom Brown dress at the 2019 Met Gala. Women are looking to claim their space in the world literally, and they aren’t afraid to show it.
To Implement in 2020: Deconstructed Suiting
The idea of a standard 9-to-5 job has never been dismantled as much as it has in this era, and we can see why. Many Millennials and Gen Z kids don’t envision the stable life of their predecessors as desirable, favoring a career that is exciting and flexible. They no longer feel the need to adhere to a strict office dress code as well, choosing to dress however they deem fit. Most women don’t see the need to own a “power blazer” anymore, unless it’s shredded in half and paired with a crop top and jeans.
To Implement in 2020: Summer in Provence
The name Jacquemus might not be super familiar to the mainstream public, but if you’ve ever seen a tiny bag, extremely oversized straw hat or brightly coloured resort wear with thigh high slits, you might have to look at this French label for answers. Thanks to brands like Jacquemus and Cult Gaia (plus the presence of everyone on your Instagram feed seemingly on a year-long summer holiday) the rich lady resort look really picked up in the last couple of years, and we foresee it continuing into the new decade. Besides, who doesn’t want to be in a holiday state of mind 24/7?
To Implement in 2020: Let’s Continue To Get Political
Climate change has been on the forefront of everyone’s mind for a while, but it took a tiny and angry 16-year-old Greta Thunberg for many to finally understand what was happening to the state of the world. 2010 – 2019 was the era where being political conscious and woke was finally cool, and people wore their political motivations on their sleeves, or rather, their t-shirts. Giving a voice to causes and subsequently showcasing your support for them became much more than a fashion statement. It was an identity that many wanted to showcase with the use of their clothes.
To Implement in 2020: The Vintage Revival
Regardless of how people like to portray fashion as a frivolous thing, how we dress for the times is definitely shaped by the socio-economic climate of the world. With the presence of (extremely) fast fashion brands like Fashion Nova, Pretty Little Thing, ASOS and ZARA, people are buying more but also throwing away more. With the fashion industry being one of the biggest contributors to waste, many are turning to vintage resale sites and thrift stores to not only reduce their carbon footprint, but as a way to create a fashion identity that isn’t as cookie cutter. After all, someone across the pond could always pick up the same ZARA top as you, but not the same vintage ‘80s jacket you thrifted at your local salvation army. And with the resurgence of Y2K style, guess where are the best places you’ll be able to find these cool, authentic pieces?
To Implement in 2020: Ambiguous and Androgynous Dressing
Thanks to brands like Gucci, Charles Jeffrey Loverboy and a plethora of celebrities like Harry Styles, Billie Eilish and Billy Porter, gender bending dressing had more visibility than ever, and we’re excited for gender identities when it comes to clothing to blur even more. It’s 2020! Let’s embrace seeing more men in skirts and dresses and women in anything they want without being judged.