A 313@somerset Special, as seen in CLEO July 2016 issue.
Ever wanted to know just how the fashion set shops? Well, here’s Team CLEO’s top tricks and tips in this handy guide to manoeuvring one of the coolest malls in town, 313@somerset. You’re welcome.
Who: Sheryl Seah, Senior Designer
Style Vibe: I love cool brands and making alternative style statements.
Shopping Strategy: I target shops that gravitate towards my personal style.
Billabong Level 4
Look For: Holiday essentials
“It’s never too early to start planning for a holiday. These pieces from Billabong are going to be my staples for bumming at the beach.”
Billabong rubber flip flops, $19.90
Billabong canvas cap, $25.90
Manhattan Portage Level 4
Look For: Functional bags that don’t skimp on style
“There’s a reason why these bags go by the philosophy ‘New York Tough’. Not only do they look cool, they’re super durable as well!”
Manhatten Portage canvas messenger bag, $229.90
What’s in Sheryl’s bag:
- An industrial strength power bank
- Sunglasses to beat the glare
Ray-Ban Wayfarer sunglasses from Sunglass Hut, $210
- iPod and earphones for boring commutes
- A book if the iPod runs out of juice
- A notebook to sketch out layouts
Who: Janice Pidduck, Fashion Director
Style Vibe: High fashion aesthetics with a streetwear twist.
Shopping Strategy: Make the changing room process hassle-free by limiting your jewellery and wearing simple basics that are easy to remove.
Cotton On Level B1 and 1
Look For: Basic pieces you can’t live without
“Perfect your off-duty uniform and stay Insta-worthy with slouchy vintage tees and distressed denim. Being casual just got a whole lot cooler.”
Cotton On cotton raglan tee, $19.95
Cotton On denim jeans, $39.95
Cotton On cotton plimsolls, $19.95
G-Factory Level B1
Look For: A watch that does more than tell the time
“I’m not one for wearing a lot of jewellery, so a statement watch is a must for me! Not only is it functional, it doubles as cool wrist gear.”
Baby-G digital watch from G-Factory, $179
Who: Sophie Hong, Features Writer
Style Vibe: I’m a total style hunter. I love trying on the latest trends and finding runway-inspired items at absolute steals!
Shopping Strategy: Trying is free, so try on everything to see what suits your body type best.
MissFit Level 3
Look For: Kylie Jenner-approved gym gear
“Need some gym-spiration for your next fitness sesh? With women’s lifestyle products from brands like Reebok and Puma, you’ll be able to look as good as you feel the next time you hit the gym.”
Puma lycra sports bra from MissFit, $69
Reebok lycra top from MissFit, $65
Reebok pleather shorts from MissFit, $55
Puma mesh high-top sneakers from MissFit, $169
Sophie’s top fitspo tunes:
- “Flawless” by Beyoncé
- “Bang Bang Bang” by Big Bang
- “What Do You Mean” by Justin Bieber
- “Stronger” by Kanye West
- “Turbulence” by Steve Aoki & Laidback Luke feat. Lil Jon
M.A.C Level 1
Look For: Must-have makeup essentials and limited edition collaborations.
“These brightly-coloured lippies from M.A.C’s Fashion Pack collection will have you feeling like you can take on the world.”
M.A.C Fashion Pack Lipstick in Aim For Gorgeous, $31
Who: Cheryl Chan, Fashion Stylist/Writer
Style Vibe: I’m a total fashion addict who loves piling on the accessories!
Shopping Strategy: Shop alone and always take your time to prevent any impulse buys.
Kipling Level B1
Look For: Your next BFF (Bag Friend Forever)
“With its colourful and lightweight bags, Kipling’s Kaeon collection is the perfect complement to your jangly arm party. FYI, they’re eco-friendly too! Talk about guilt-free shopping!”
Kipling Life Saver bag, $469
adidas Originals Level B1
Look For: Next-level streetwear
“Right now, it’s all about the luxury streetwear trend. adidas Originals is a great way to get into the game without blowing your budget, especially if you’re a streetwear beginner like me!”
adidas Originals polyester sweater, $119
adidas Originals polyester skirt, $75
adidas Originals rubber slides, $49
313@somerset is located at 313 Orchard Road, Singapore 238895 (above Somerset MRT).
Opening hours: 10am to 10pm (Sunday to Thursday), and 10am to 11pm (Friday and Saturday).
Tel: 6496 9313.
Download the Tring 313 app at the iTunes App Store or Google Play Store.