Interview: Jessica Jung Talks About Fashion And Krystal

Plus, her bag collection with ZALORA!

Formerly of Girls’ Generation and now a successful solo artist and fashion design / icon, Jessica Jung’s first ever bag collection from BLANC & ECLARE is K-Pops answer to the Kardashians.

Launching exclusively online at ZALORA tomorrow (26th October) at 4pm in eight countries – Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau. Fans worldwide, including her casual 7.4 million Instagram followers (who call her their “lovely ice queen) can get their hands on the cute bag.

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Adorably named the Poppy, the leather bucket bag pays homage to Jung’s chic design philosophy and personal style. Available in six different colourways, three representing the shades found in a Poppy flower field – white, pink and lilac – and three more neutral tones of black, brown and nude. It’s adjustable strap only adds to its versatility as you can carry it as a handbag or wear as a crossbody bag for a more casual approach. What’s even better, they’re priced at $119.

Read on for our interview with her.

You’re constantly travelling for work, what are your go-to style tips when travelling?

I always say I’m packing light, but end up on the other end of light. With that said, however, I like to keep traveling style relatively simple and casual. When I’m in an environment far from home, it’s always best to keep things as comfortable as possible.

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