Ever looked at your favourite celebs and Instagram influencers and loved what they were wearing, only to be heavily disappointed when they didn’t tag the brands they were wearing? While in the past this information would be collated by tabloids and gossip magazines, this form of celebrity ~*iNvEsTiGaTiVe*~ journalism has now shifted online to the anonymously-run celebrity style Instagram account.
And these accounts are influencers in their own right, with followings of around 20,000 to 355,000 followers eagerly lapping up their content. These accounts post frequently as well, with certain items already being credited on the site hours after it has appeared on a celebrity.
So who exactly are the people behind these accounts? Well, according to Vogue magazine, they’re just regular fans who aren’t even in the fashion industry. They run these accounts as a passion project and actually have fun tracking down the fashion credits in their free time. Some of them have even come to develop close working relationships with the celebrity’s own personal stylists who then DM the credits directly to the accounts.
So to the people who tirelessly run these accounts just so we can find the items we love (or use them as style inspirations) – we thank you for your service. Scroll through for some of our favourite accounts as well as some cool finds worth adding to your wardrobe.