Hari Raya is fast-approaching and you still haven’t gotten your outfits together. Fret not! We’re here to help. From contemporary ready-to-wear pieces to glamorous made-to-order kebayas and everything in between, here are eight Muslim-owned fashion labels to get your baju raya fix.
Text: Navin Pillay
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Simply Rays is a homegrown Muslim-owned fashion label. The label offers stylish baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits. It has put a contemporary twist on traditional Malay ethnic wear, featuring a range of textures, colourful print and styles, giving everyone the option to choose what suits them best. Its Rays Raya 2019 collection comprises tropical and geometric prints juxtaposed with solid coloured tops and bottoms that are tailored to a perfection.
Simply Rays is located at 118 Arab Street, Singapore 199813. Opens Tuesdays 12pm to 8pm, closed on Mondays. Visit their website for more info.
The beauty and brains behind this modest fashion label is Malaysian actress, TV presenter, commercial model and fashion entrepreneur, Neelofar. The label started off with abayas and telekung (praying garments). It has since become a full-fledged modest fashion label and even offers handbags, hijabs and halal perfumes. In 2019, the brand launched mother-daughter jubahs and brought back its highly requested collection of printed abayas, making it easy for enterprising women to shop since everything they’d need can be bought off the website. And the best part is that it offers international shipping so all you have to do cart out, relax and wait for your parcel to arrive—yes, it’s that easy!
Naelofar is available on its website.
The campaign images for Adrianna Yariqa’s Lebaran 2019 collection look like something from the pages of Italian Vogue—and we’re here for it. The label was founded in Singapore and specialises in traditional Malay garments through contemporary lenses. And it places emphasis on simplicity and comfort in clothes and do so with impeccable flair. The brand’s Lebaran collection for Hari Raya features chic and sophisticated silhouettes paired with simple patterns, that sets it apart from other similar labels. The clothes speak for themselves—there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way they’re made. And with most Hari Raya collections, there’s something for everyone in the family. You can’t go wrong shopping with the brand. Bonus? It offers free shipping to Singapore and Malaysia.
Adrianna Yariqa is available on its website.
If you’re not really a dress kind of gal, then Alia (formerly Alia Anggun) has you covered. The label’s Eid 2019 collection has a range of super swanky floral printed pants and blouse outfits for you to choose from — a perfect substitute for a #powersuit. Of course, Alia — which aims to bring high quality, trendy and elegant modest fashion to its customers — has gorgeous skirts and lace dresses too, so really, it has got something for everyone. The only downside is that it only offers womenswear, so if you’re looking to be matchy-matchy with the men in your family, you might want to check out the other brands in the list. That said, we definitely recommend checking it out.
Alia is located at Tampines Mall, #02-23A, 4 Tampines Central 5, Singapore 529510. Opens daily from 9:30am to 10pm.
Lubna is a homegrown fashion label offering apparel that is “modest with a modern twist”. Lubna is one of our favourite homegrown modest fashion brands because of its recently launched curve collection. And we’re all about that #inclusivity and #bodypositivity. Its clothes feature elegant silhouettes and contemporary patterns reimagined for traditional Malay garments and it’s fabulous. The label’s fourth festive collection for Hari Raya features pastel shades, earthy hues, warm blues and corals which reminds us a little of Wes Anderson. It also has sequins, waffle laces, embroidery, 3D textures, organza and more. We highly recommend checking the cheery brand out. Bonus? When you shop its collection on Zalora, you get free shipping on orders $40 and above.
Lubna is available exclusively on Zalora.
If you want to stand out from the crowd this Hari Raya, Ozel is your best bet. It’s a local modest fashion label focused exclusively on batik — but it employs a cool modern twist on the traditional fabric. The blue batik kebaya from its Eid 2019 collection is absolutely sublime—from the different hues of blue to the overlay of different patterns and silhouette. For something more youthful and quirky, there’s its Pinafore and Long Cardigan — all in batik print. If you love a mix of modern and traditional, you’ll love Ozel.
Ozel is located at 729 North Bridge Road, Singapore 198697. Opens daily from 11am to 7pm. Visit their website for more info.
Live your best hijabista life with Afrilia’s closet which was founded in Singapore in 2015. The brand describes itself as “vibrant, in-trend and addictive” on its website, and we agree. And it has a unique take on modest fashion—think Instagram fashion meets traditional Malay attire—which is also why it works. From bright floral numbers to pastel jumpsuits to solid ruffled dresses to batik and more, if you’re looking for a traditional meets contemporary outfit, definitely check it out.
Afrilia’s Closet is available on their website.
En Pointe is a local modest fashion boutique stocking works by Malaysian fashion designers such as Fizi Woo. If you’ve ever dreamed about your very own bespoke baju raya by Fizi Woo, here’s your chance: It’s open for custom orders for Raya on Instagram and Singaporean customers get to enjoy special quotations and consultations. All you have to do is drop it a DM via Instagram and voila! You’re on your way to getting a made-to-order garment for Hari Raya this year. And while you are on En Pointe’s Instagram, do check out the other brands available such as Nuria and Rico Rinaldi—but be quick! The labels have limited pieces in limited colours available for purchase, so get to it.
En Pointe is available on their Instagram.