If Desigual’s latest Autumn/Winter’19 collection and trends can be summed up into one phrase it would be: Good. Vibes. Only.
The brand prides itself on its ability to be innovative and creative through its vibrant collections, especially after its rebranding efforts in June, a special event that we ourselves got to witness as the only Singaporean media present!
Have you ever attended a fashion event that started with a silent disco dance party by the beach? Neither have we until Desigual flew us down!
And as with all things Desigual, its rebranding efforts were, of course, unconventional and not like anything we’ve seen—firstly, with the permanent reversal of its logo.
The word Desigual itself means “unequal” or “different” in Spanish, so this unusual decision actually goes back to the essence of the brand.
Refreshing its logo was just the first step. The brand would also be changing the way the clothes are designed, ensuring that the garments will be more contemporary, diverse and sustainable.
And for Autumn/Winter’19, Desigual is choosing to focus on the past, the present and the future, and the energy that flows between them. It also celebrates the need to experiment, learn, feel and ultimately live in constant movement. This is then translated into a fun collection that is full of colour and unexpectedness.
Here are some of the key pieces and trends that we can’t wait to have when the collection drops.
If you like what you saw, shop the collection now in person at the Desigual store in Orchard Central as well as online on ZALORA.com.
-Brought to you by ZALORA-