Could kulør (say “cooler”) be the new Danish catchphrase to know? It means “to add colour and fun”, and it seems to be the perfect follow-up to the hygge (say “hoo-ga”) wave of the past couple of years that’s all about that feeling of cosy contentment you get by enjoying life’s simple pleasures.
Incidentally, Skagen’s new watch line is called Aaren Kulør, and is inspired by the iconic colourful harbour houses that line the waterfront of Copenhagen’s Nyhavn district.
In a break from the brand’s usual muted colour palette of grey and silver, this collection features minimalist timepieces in five playful Pantone-worthy hues that range from marigold yellow to royal blue.
The bright colours mean they’re primed for this season’s big trend of peppy shades and highlighter hues. And consider this another P.S.A: Skagen will add a new colour to the range each season.
That said, the design is still quintessentially Scandinavian, with a focus on function and thoughtful construction. The 41mm aluminium case features a sandblasted dial with modern sans serif indexes. There’s also a stylish subdial at the six o’clock position for tracking the seconds. For those who like to change up the look of their watches, a quick-release pin construction makes changing the 20mm silicone bracelet a cinch.
Aaren Kulør watches retail for $179 each, and are now available at Tangs at Tang Plaza, Takashimaya D.S., OG People’s Park and ZALORA.
—Brought to you by Skagen—