6 Sustainable Fashion Brands To Wear This Earth Day
We are what we wear, and now more than ever, people are focusing on what we can do to help improve the earth’s wellness. From shops charging for plastic bags, to brands dedicating themselves to being sustainable or even donating a certain percentage to a worthy cause, the fashion industry is making small changes to ensure a big one.
To celebrate Earth Day, we highlight just six of the brands who focus on style as much as sustainability.
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Additional text: Ho Guo Xiong
Championing connected clothing, Matter tells us where something is made and by whom. Giving each pieces a unique story and soul, the heritage-based fabrics are crafted by artisans in India and constructed in a fair trade factory. Their organic cotton and biodegradable fabric structured pants are classy enough for the office whilst still being super breathable in the hot weather.
Born out of a desire to redefine ‘disposable’ fashion, local womenswear brand Esse offers classic and timeless designs whilst maintaining a social responsibility and continuation of environmental awareness. Focusing on the use of tencel, bamboo and 100% organic cotton, their neutral designs are lightweight and perfect for lounging on the weekends.
We all know and love H&M and now they’ve given us even more reason to shop with them. Apart from their in-house recycling option, H&M’s Conscious line uses a whole mix of innovative fabrics including BIONIC recycled polyester made from recovered shoreline waste, it is set to launch two new fabrics later this year.
Not only will you be able to find plenty of outfit options for all occasions, their factories use the most efficient, eco-friendly and pro-social technologies and practices so once you’ve purchased an item, your online receipt will come with a cute note on how much water and waste you’ve saved by buying from them.
Loomstate focuses on the whole clothing supply chain from cotton farm to fashion house in order to support a sustainable clothing production. Made from 100% certified organic cotton and sourced from farmers who refrain from using chemicals, pesticides or fertilizers, their transparent way of working means you can update your basics wardrobe knowing they’ve been produced in a sustainable way.
Founded by former SilkAir flight attendant Terie Sim in 2017, the namesake label is her answer to uncomfortable and restrictive wired bras. She offers softwire bras and unwired bralettes, which are also made with organic bamboo — the fastest growing woody plant that can be grown in diverse climates around the world — that touts anti-bacterial, anti-odour and anti-UV properties.
Terie currently carries multiple colours for her designs, ranging from classic nudes to black, navy and feminine pink. Comfy, stylish and green. We love.