When shopping for all things beauty, it can be easy and convenient to just head to the nearest drugstore like Guardian or Watsons, or head right to Sephora where you’re greeted with established brands and pick out what you need. But the whole point of reading CLEO is to expand your horizons and one way to start doing that is to consider adding indie beauty brands to your vanity (while also learning to ask for a raise, save enough for your HDB and pleasure yourself the right way).
And while there is nothing wrong with supporting big labels, indie brands have a charm of their own. These lesser known brands tend to share certain characteristics:
- they’re small companies and generally have a more intimate customer service
- they’re creative, innovative and distinct with their formulations, offerings and packaging
- the products are artisanally-made and cruelty-free
Moreover, you would be supporting a small enterprise and their dreams of creating what the markets lack. Plus, your new flex can be telling your friends you tried a new brand they may not have come across.
More from CLEO:
Take Your Raya Beauty Look To The Next Level With These Halal Brands
Why Your Pores Are Getting Clogged And What You Can Do About It
Expert Tips: How To Prevent Breakouts When Wearing Face Masks
From makeup and skincare to body care and perfumes, we’ve curated eight indie beauty labels you should check out immediately. PS: They all ship to Singapore.