Regardless of whether you’re a K-beauty junkie, you probably would have heard of big brands like as Laneige, Sulwhasoo, THE FACE SHOP and Innisfree. After all, many of them are permanent fixtures in our shopping malls. You will also have heard of skincare trends such as “glass skin” and makeup looks such as “gradient lips” which are synonymous with the K-Beauty wave, since they have become a permanent fixture in our beauty speak.
And we’re forever grateful to the South Koreans for inventing sleeping masks (one of the best skincare products ever invented, if we may say so), which helps us wake up to soft and smooth skin.
Want to try something other than the mainstream brands that you already know of? We’ve compiled a select list of under-the-radar, must-know K-beauty brands you should add to your skincare shelves. You’re welcome!