If Paris is the city of lights, Seoul can claim its place as the city of sales. Whether it’s skincare, fashion or K-pop memorabilia, the Korean capital is truly a place where you can shop till you (or your bank account) drop. A trip to this shopping mecca is much like going to a top tier buffet—you need to map the place, scope the options, grab what you came for and if you’re lucky, get the choice lobster before everyone else does. With this many options, time is of the essence so we’ve made a handy little guide to shopping your way through Seoul along with a few little things you can do in between!
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Text: Kelly Im