In this series, CLEO raided the beauty shelves of three self-confessed beauty junkies. Valerie Lim (@val.lim), 25, an assistant marketing manager, walks us through some of her beauty staples.
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You do PR and digital marketing for a global beauty brand. Was it always your dream to work in the beauty industry?
Yes. I studied marketing in university, so a lot of us were looking at established companies we could work for when we graduated. I naturally gravitated towards a beauty brand because it’s aligned with my interests – it would be hard for me to market something I’m not very passionate about!
Do you go to work with a full face of makeup every day?
I usually only have concealer on and my brows done when I go to the office! I know, people think the beauty industry is very glamourous, but it’s a lot of hard work too and I value that extra 15 minutes of sleep. Of course, I’ll put on more makeup when I have to attend events, or if I have work meetings. I always have a makeup pouch with me just in case.
What’s your favourite beauty trend of the moment?
Baking (a technique where you let a generous layer of translucent powder sit on your face before dusting it off), because it really helps to set your makeup in place. I wake up around 7am, and sometimes, I don’t get home till midnight, so I need my makeup to last. Besides that, I also like highlighters – my makeup look is usually very basic, so I like to pay more attention to my skin and make it look more radiant.
What’s your skincare routine like?
When I come home from work, I’ll remove my makeup, followed by cleansing. Then I’ll put on Lancôme’s Advanced Génifique Serum, followed by the eye serum and cream from the same range. I know it’s an anti-ageing line, which might seem odd for someone my age, but with skincare, it really just boils down to what your skin needs. For me, I’m concerned about my eye bags and dark circles, so these work for me.
Any beauty wisdom to impart onto our readers?
Good makeup starts with good skincare. For example, lipstick won’t look good on dry or chapped lips. And as much as there’s a ton of products out there tailored to make you look good, it’s still hard to beat a natural radiant glow!