Right after cultural appropriation accusations, Victoria’s Secret has been slapped with another controversy. This time round, they’re accused of plagiarising beauty brand Pat McGrath Labs’ packaging.
The brand’s latest holiday packaging is said to bear a striking resemblance to Pat McGrath’s iconic ones.
The latter is known to stuff sequins into the packaging to hide the actual product, and in the packaging for their fragrances. The fragrances were placed in a bag with sequins in a matching colour, and even has the same colours – gold, pink and silver.
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In 2017, women are not shopping @victoriassecret the way they used to. They're still offering padded bras, airbrushing, and ill-advised "tribal" runway looks to a world of women who are increasingly questioning the status quo. Another new strategy – knocking off the mythical goddess @patmcgrathreal and her instantly iconic makeup packaging. Hey VS – the way to win women back is DEFINITELY not by copying them. #patmcgrath #original #patmcgrathlabs #skinfetish #gold001 #victoriassecret #vs #vsangels #knockoff #copycat #packaging #makeup #makeupartist #sequins #hologram #highlighter #makeupmonday #christmas #christmasornament #beautygram #sephoragirls #motd #makeupjunkie #dietprada
Many were not happy, calling them “unoriginal”, and the brand’s camp has yet to respond.
But they’re not the only fashion/beauty brand that has come under fire for “borrowing ideas” from another brand. Here are other brands who have also been accused of plagiarism.